Amanda Del Buono

Beverage marketers know that packaging plays an important role in sales. Just as important as the bottle or can that a beverage is packaged in, is how that package is labeled. Without it, consumers couldn’t tell which brand is which.

For many Americans, the morning doesn’t start until their first sip of coffee. According to experts, the coffee category faces only a few unique trends impacting it.

How to market to millennials? It’s a question that I’ve heard buzzing about the industry since I started four months ago.

At the end of April, MarketsandMarkets published a report titled “Automated Guided Vehicle Market by Type (Unity Load Carrier, Tow Vehicle, Pallet Truck, Assembly Line Vehicle), Industry Verticle (Automotive and others), Application (Transportation, Distribution and others), and Geography — Global Forecast to 2020,” which stated the automated guided vehicle (AGV) market is expected to reach $2.2 million by 2020, growing at a compound annual growth rate of 9.8 percent between 2014 and 2020.

It’s August, and that means for many families it’s time to get ready for back to school. Parents are stocking up on hand sanitizer, tissues and cold medicine in preparation for the germs their kids might come in contact with.

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.

Consumers are increasingly looking for functionality in their beverages. Beverage manufacturers are developing products that will appeal to consumers’ needs and wants including health, strength, energy and relaxation.

A product’s packaging can play just as much of a role in a products success as what is inside.

It seems as though retail space is more like a battle ground. Different companies and categories clutter the shelves fighting for consumers’ attention.