The next alcohol beverage trend "Craft-like" gin could replace the craft beer trend Pauline Oudin June 15, 2015 Who would have guessed just over 10 years ago that craft beer would become such a huge trend?Read More
Imported spirits change marketing message to appeal to U.S. consumers Beverage brands reach out to bartenders, mixologists to educate them about international spirits Pauline Oudin May 16, 2014 Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location. Read More
