Articles by Jennifer Storelli

Last year offered the sports and protein drinks category a big marketing opportunity through the London 2012 Summer Olympics, says Jennifer Zegler, beverage analyst at Chicago-based market research firm Mintel.

The American diet, which tends to be less rich in fish consumption compared with Japan, China and almost any other country where fish is the major source of dietary protein, also tends to be low in omega fatty acids, says Sam Wright IV, chief executive officer of Crowley, La.-based The Wright Group.

Just like the Secret Intelligence Service wouldn’t send James Bond on a mission without the best gadgets, distribution managers need to ensure that their sales and distribution representatives in the field are equipped with all of the tools to get the job done.

In the days since the first can of beer was sold in 1935, aluminum cans have grown in popularity and evolved into a sustainable packaging choice for beverage-makers.

To stand out among the white noise in the sea of ads, advertisers have to get creative to better engage consumers.

From the heart of Brooklyn, N.Y., the home of Coney Island and the Brooklyn Bridge, comes RealBeanz, a ready-to-drink gourmet iced coffee company brimming with New York pride. The self-described “up-and-coming” brand plays off of the classic, artsy Brooklyn vibe to showcase its borough spirit and connect with its “kind of young, kind of hip, and kind of fresh” consumers in the 18- to 35-year-old demographic group, says Jenna Burke, director of public relations and social media for RealBeanz.

Like most other millennials, I’m completely attached to my mobile phone. Sometimes it’s weird to think that just 10 years ago I barely had any idea what a cell phone was or how to use it.

ProMat 2013, which took place Jan. 21-24 at McCormick Place in Chicago, gave attendees an inside look at some of the newest supply chain solutions provided by material handling and logistics equipment manufacturers.

For beverage containers on the shelf, standing out tends to be the name of the game. To create a differentiated shelf presence, beverage packages often flaunt different shapes, materials and styles.

For cold and flu season, allergy season and everything in between, drug stores provide consumers with the advice and relief they need for their ailments.