Jones Soda captures consumer passion, company’s brand power. With flavors such as Blue Bubblegum, Dirt and its newest Bacon variety, Jones Soda Co. continues to uphold its reputation as a fun brand, says Bill Meissner, president and chief executive officer of the Seattle-based premium craft soda company.
Beverage Industry's Managing Editor Jenny Zegler discusses the movement toward custom-built beverages. Beverages have become a go-to category for consumers looking to supplement their diets with products, such as hybrid beverages containing nutrients missing from the typical diet and functional formulas offering enhanced performance benefits.
Bottled water company shares the benefits of Blue Spring. Family-owned for more than 70 years, the Callaway family started Callaway Blue Spring Water in 2001 to share the product of the family's privately owned spring in Hamilton, Ga.
Filler technology must be flexible in addition to reducing downtime, product loss and energy use. Filler manufacturers have been tasked to develop new machinery that can run the gamut of products required in demanding beverage plants.