TRU Hydrate Cucumber available in 50-serving container
September 9, 2021
On the heels of their most recent collaboration's success, media personality, entrepreneur and star of the Netflix show “Selling Sunset” Heather Rae Young is partnering with TRU Supplements, Los Angeles, for a second time. The duo developed TRU Hydrate Cucumber Melon, a drink mix designed to create a revitalizing beverage, it says.
New leadership will further accelerate innovation, growth
September 8, 2021
St. Louis-based Anheuser-Busch announced enhancements to its U.S. commercial leadership team to further support the company's consumer-first commercial strategy. The new commercial leadership team brings more than 60 years of combined experience building brands and driving growth in the U.S. and other markets worldwide.
Nordic-inspired sparkling refresher available in November in 2 varieties
September 8, 2021
The Boston Beer Co., Boston, announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the Long Drink. Bevy Long Drink will hit shelves in early November in two flavors: Sparkling Citrus Refresher and Sparkling Berry Refresher.
Interior packaging uses 80% less plastic than 8 1-liter bottles by volume, company says
September 7, 2021
Essentia Water, Bothell, Wash., introduced a large format offering of its ionized alkaline water: the Essentia Water 2 Gallon Box. Developed in response to increased consumer demand for larger format options, the 2 Gallon Box does not compromise on taste or hydration and is a more sustainable alternative to single-use bottles, the company says.
Limited-edition beer available through end of 2021
September 7, 2021
SweetWater Brewing Co. LLC, Atlanta, launched Non-Dairy Almond Milk Stout, a fresh take on classic dairy milk stouts packed with bold flavors, but with a unique twist, the company says.
Limited-time pack includes 3 new fall-inspired flavors
September 2, 2021
Bud Light Seltzer, a brand of St. Louis-based Anheuser-Busch, is introducing its new limited-edition Bud Light Seltzer Fall Flannel variety pack. The Fall Flannel variety pack features three new fall-inspired flavors along with fan-favorite Apple Crisp, brought back for a limited time only from last year’s Ugly Sweater pack.
Tennis-inspired collection will be created from evian bottles collected at 2021 U.S. Open
September 1, 2021
Danone’s evian water and Rothy's announced a new partnership to repurpose evian water bottles collected this September into a limited-edition, tennis-inspired capsule collection created by Rothy's.
Report finds that delta variant could threaten gains made this year
August 31, 2021
The National Restaurant Association, Washington, D.C., released a mid-year supplement to the 2021 State of the Restaurant Industry Report, which illustrates the continued impact of the COVID-19 pandemic on the restaurant industry.