Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four flavors: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.

Antrim County, Ireland-based Proper No. Twelve, founded by multiple weight MMA champion Conor McGregor, announced its national search to join the team as a Professional Partier. McGregor now is actively seeking candidates to fill this new position with the whiskey brand to work, arguably, the coolest job for the most dynamic boss out there, the company says.

PepsiCo Beverages North America (PBNA) broke ground on its new 1.2 million square foot manufacturing facility at the Denver High Point development area, with local government representatives, community partners, and more than 250 local PBNA employees in attendance at the groundbreaking ceremony.

Molson Coors, Chicago, announced the expansion of its exclusive agreement with Atlanta-based The Coca-Cola Co. to develop and commercialize Topo Chico Spirited, a line of spirit-based, ready-to-drink cocktails inspired by some of America’s most beloved tequila and vodka-based beverages. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Co.

A national survey of American millennial coffee drinkers conducted by Roasting Plant Coffee just ahead of National Coffee Day (Sept. 29) and International Coffee Day (Oct. 1) uncovered big gaps in knowledge about what makes coffee fresh, how long to keep it and where to store it.

Clermont, Fla.-based Uncle Matt's Organic announced the launch of two new offerings for kids: No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes. The shelf-stable line contains zero added sugars, sweetened with stevia and boosted with 150% daily value for vitamin C, plus 25% for vitamin D and zinc for immune support, the company says.

Having awarded more than $13 million in tuition since 2008, Dr Pepper, a brand of Keurig Dr Pepper (KDP), Frisco, Texas, announced the return of the annual Dr Pepper Tuition Giveaway program with its Tuition Giveaway Contest via TikTok in addition to a new offer — the Hail Mary for $23K Contest. This year, the brand has added the separate Hail Mary for $23K Contest initiative for students to pitch innovative goals, inventions or business ideas for a chance to win $23,000 in tuition dollars plus an additional $23,000 in start-up funding, the company says.

To celebrate the 300th birthday of colonial firebrand Samuel Adams on Sept. 27, The Boston Beer Co., Boston, will cover the cost of a Samuel Adams for people named Sam, Samuel or Samantha Adams ― or anything close. If you're a Samir or a Samara or an Adam, that counts too, it says.

In time for cooler weather, Purchase, N.Y.-based PepsiCo introduced the Pepsi S’mores Collection.
Americans can’t get enough of s’mores, and for those who refuse to miss an opportunity to satisfy their s’mores cravings, Pepsi has created the ultimate s’mores hack, it says.

Co-founders of Honest Tea Seth Goldman and Barry Nalebuff announced their return to the bottled tea business alongside celebrity Chef Spike Mendelsohn with the launch of Just Ice Tea, a ready-to-drink organic iced tea brand focused on sourcing simple ingredients and Fair Trade Certified teas and sweeteners.