Limited time release joins existing flavored varieties
June 7, 2023
Boxed Water Is Better, Holland, Mich., has juiced-up its flavor lineup with watermelon. Available online, the latest addition to Boxed Water’s line of sustainably packaged water contains subtle hints of watermelon for the perfect refreshing summer beverage.
Cannabis-infused beverage brand's new flavors available at California dispensaries
June 6, 2023
Seattle-based Jones Soda Co., the original craft soda known for its unconventional flavors and user-submitted photo labels, announced two new flavors of its Mary Jones cannabis-infused beverage brand.
Founder Alex Peabody will continue involvement with brand
June 5, 2023
E. & J. Gallo Winery, Modesto, Calif., announced that it acquired Bev and its portfolio of premium canned wines and spritzers. The acquisition comes two years after Gallo obtained exclusive U.S. distribution rights for Bev and began to bring the brand to more consumers across the country.
Company reports gender parity in management rises to 44%
June 1, 2023
PepsiCo Inc., Purchase, N.Y., published its most recent Global Diversity, Equity and Inclusion (DE&I) Report, illustrating actions that are driving equity and further embedding pep+ into the organization. Key accomplishments include making progress on gender parity in management globally, maintaining pay equity, while supporting historically marginalized communities around the world.
Truly Vodka Soda available in 3 variety packs featuring real fruit juice, premium flavors
May 31, 2023
The Boston Beer Co.’s Truly Hard Seltzer, an innovator in the hard seltzer category, reintroduced its first spirits-based seltzer as Truly Vodka Soda. Rolling out now in time for the summer season, Truly Vodka Soda combines six-times-distilled vodka, real fruit juice and premium flavors, it says.
Notable investors include Eddie DeBartolo, Marc Lore, and co-founder Jerry Rice
May 30, 2023
Los Angeles-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced closing on its initial Series Seed round of financing, which was oversubscribed and raised $5 million, putting total funds raised since launching in 2020 during the pandemic at $12 million.
The founders of Funky Buddha Brewery — Ryan and KC Sentz — are reacquiring their Oakland Park, Fla.-based business from Constellation Brands, Victor, N.Y. Both the Sentzs and Constellation agreed that now is the ideal time for the original owners to reclaim control of the company and focus on beverage innovation, new consumer experiences, and additional product lines.
Hard seltzers, flavored malt beverages, hard cider top choices
May 24, 2023
DoorDash released its inaugural Alcohol Online Ordering Trends Report and a first look at the third annual Restaurant Online Ordering Trends Report. Consumers continue to look for convenience as delivery apps have become a part of people’s everyday routines from ordering food and alcohol to groceries, gifts, and more. In fact, in 2023, consumers prefer ordering food via third-party apps or websites significantly more than in 2022.
First 1,000 participants in ‘Fuel Your Drive’ promotion will receive up to $50 cash back
May 23, 2023
Rockstar Energy, a brand of Purchase, N.Y.-based PepsiCo, announced that starting this weekend, the brand wants to “Fuel Your Drive” by giving away $50,000 to help summer travelers across the country get cash back at the pump and stay energized to get to their next destination. In addition to the Memorial Day weekend giveaway, to keep consumers fueled up and energized all summer long, Rockstar Energy will reward travelers with up to $5 cash back when they buy two products now through Labor Day, it says.
Beverage alcohol purveyors expands into non-alcohol spirits market with latest investment
May 19, 2023
Seattle-based The Pathfinder Hemp and Root, the fermented and distilled non-alcoholic amaro, announced a strategic investment from Stoli Group, New York.