For the upcoming holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading the cheer with a fully integrated program supported by the brand’s There’s More Behind the Star credentials campaign. The campaign, featuring Academy Award-winning actor Benicio del Toro, brings Heineken to life by focusing on the brand’s quality, heritage and international footprint, the company says. There’s More Behind the Star represents the brand’s biggest campaign and highest media investment to date in the United States, it adds.  

Anheuser-Busch InBev (AB InBev), Leuven, Belgium, announced the results from its AB InBev General Meeting in connection with the proposed business combination between SABMiller plc and AB InBev. 

Ahead of its 70^th anniversary, Tropicana, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the launch of Tropicana Essentials Probiotics, a new 100 percent juice with probiotics.

New Belgium Brewing Co., Fort Collins, Colo., and Red Robin Gourmet Burgers and Brews, Greenwood, Colo., announced their latest partnership venture: Grilled Pineapple Golden Ale.

Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called “The Wall” on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26.

Zevia, Los Angeles, introduced its next generation product line, sweetened entirely with the stevia plant.

In celebration of National Coffee Day on Sept. 29, Canton, Mass.-based Dunkin’ Donuts is giving consumers a medium-sized cup of the brand’s hot coffee for the special price of $0.66 at participating Dunkin’ Donuts restaurants nationwide.

It’s no secret that consumers are living on-the-go lifestyles, but they also are looking for products that allow them to maintain a healthy lifestyle. The product that can fulfill both need states can be valuable to consumers as well as the readers of Beverage Industry.

Woking, England-based Brockmans Gin, a super-premium, new gin style, is gearing up for the holidays with a gift pack designed to help retailers drive incremental sales during the busy holiday season, it says. 

Bob Golden, son of Hyman Golden, one of the three founders of Snapple, has embarked on his own beverage venture. After discovering the benefits of organic birch water during a trip to the Nordic countries of Europe, he developed Treo Organic Birch Water Infusion, a product of Harrison, N.Y.-based Treo Brands.