Flavored water beverage available in three flavors
April 25, 2017
Capri Sun, a brand of The Kraft Heinz Co., Pittsburg and Chicago, unveiled Capri Sun Sport. The new flavored water beverage was designed with kids in mind for their recreational or moderate activities.
Craft brewing group addresses carbon intensity, waste prevention, community support
April 25, 2017
Craft Brew Alliance Inc., Portland, Ore., released its fourth annual sustainability report. The report provides an in-depth look at the company’s accomplishments in three focus areas: carbon intensity, waste prevention and local community giving.
Commitment expand on Starbucks One Tree for Every Bag
April 18, 2017
Starbucks Coffee Co., Seattle, announced that it will ensure that 100 million healthy coffee trees get into the hands of coffee farmers that need them by 2025.
Coca-Cola announces more names and includes Coca-Cola Life, Cherry Coke
April 18, 2017
Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” "Share an ICE COLD Coke" bottles will hit shelves in May, the company says.
Four Loko Shots extends brands presence to on-premise
April 17, 2017
Chicago-based Phusion Projects LLC, the maker of Four Loko, is releasing a new line of spirits: Four Loko Shots. This marks Four Loko's first foray into the liquor business, as the company continues to use innovation as a springboard for sustained growth, it says.
Release of Apple Pie Extra Strength 5-Hour Energy celebrates new agreement
April 11, 2017
Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced that it is now an official partner of the 2017 and 2018 MLB All-Star Games.
Northern Maverick’s first beer to be available this summer
April 11, 2017
As Northern Maverick gears up for a summer launch, the Toronto craft brewer announced its first beer as part of a charitable line of beers that will be available at its Bathurst brewery/restaurant, onsite beer shop and through direct delivery in Ontario.
Agreement marks beginning of gin brand’s national expansion
April 11, 2017
Lake Bluff, Ill.-based TD Artesian Spirits, a joint venture between Terlato Artisan Spirits and Distell USA, announced the addition of Greenhook Ginsmiths to its growing portfolio of luxury artisan spirits, marking the beginning of the brand's national expansion.
Light beer now exclusive beer sponsor of WSL events
April 10, 2017
Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, announced that it has become the Official Beer Sponsor of the World Surf League (WSL) in the United States.
Neely named 2017 Trade Association CEO of the Year
April 6, 2017
CEO Update has named Susan K. Neely, president and chief executive officer (CEO) of the Washington, D.C.-based American Beverage Association (ABA), the 2017 Trade Association CEO of the Year, an annual award recognizing outstanding trade association executives. Neely received the award for her forward-thinking leadership as the head of the ABA and her dedication and service to the wider association community, the company says.