Spirit brand to give 100 fans two extra paid days off
June 26, 2018
Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a National Sweepstakes from Smirnoff Ice Red, White & Berry, to give 100 people across the country two paid days off to take a real July 4th weekend, it says.
Sprite, a brand of Atlanta-based The Coca-Cola Co., announced the launch of its new summer limited-edition collection, The Fresh Faces Series. The series builds on more than 30 years of celebrating the sound and feel of hip-hop, the company says.
Store expands reach in competitive coffee and tea market
June 26, 2018
Los Angeles, Calif.-based The Coffee Bean & Tea Leaf announced it is returning to New York City through a new franchisee, Hudson River Coffee & Tea, and plans to open 100 new stores across New York, beginning with Manhattan later this year. "The Coffee Bean & Tea Leaf has never wavered from delivering quality and innovative coffees and teas from around the world,” said Pinchas Shapiro, chief executive officer of Hudson River Coffee & Tea, in a statement.
Company invites consumers to sample two frozen lemonades
June 19, 2018
Dunkin’ Donuts, Canton, Ma., is inviting consumers to make the longest day of the year the coolest day as it hosts a special nationwide Frozen Lemonade tasting event on Thursday, June 21.
Company, partners aim to raise $2 million to help communities in need
June 19, 2018
Cruzan Rum, a brand of Beam Suntory, Chicago, has launched the Island Spirit Fund to help the U.S. Virgin Islands and communities across the United States rebuild following the destruction caused by last year’s Hurricane Maria, the company said.
Companies partner up to give fans exclusive shopper experience and merchandise
June 19, 2018
The Coca-Cola Co., Atlanta, Ga., and 7-Eleven Inc., Irving, Texas, are teaming up for the world’s most-watched sporting event and inviting fans to celebrate like never before, the companies said. Fans have a chance to get into the games by entering at one of approximately 61,000 participating
Beneo-Orafti SA, a subsidiary of Südzucker Group, Germany, announced it has officially received FDA approval for two of its dietary fibers: Orafti Inulin and Oligofructose.
New collaboration will double Baltimore kombucha brewer’s distribution range
June 12, 2018
Baltimore-based kombucha brewer Mobtown Fermentation announced a new partnership with Coastal Sunbelt Produce, Laurel, Md., that will double the number of states where they can distribute their Wild Kombucha line, the company says.
Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y. announced the release of its series of grilling recipes in partnership with MasterChef Season 7 champion, Shaun O’Neale.