At the 23^rd annual South by Southwest (SXSW) Interactive Festival, Best Damn Brewing Co., a brand of Anheuser-Busch, St. Louis, launched Best Damn Beer Gear. 

To once again showcase its support of soccer in the United States, Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched its Soccer is Here campaign. 

According to Cleveland-based The Freedonia Group, demand for pouches in the United States will grow 4.4 percent a year through 2020 to $10.1 billion,primarily driven by the introduction of pouch packaging into new markets and the integration of high-value features, such as re-sealable closures and spouts, in more mature markets.   

In response to consumers' growing demand for more premium beverages with protein, various flavors and on-trend ingredients, Bolthouse Farms, a subsidiary of Camden, N.J.-based Campbell Soup Co., announced its new 2016 spring beverage innovations that will launch under the Bolthouse Farms and 1915 Bolthouse Farms brand names, the company says. 

Ramsey, N.J.-based Cascadia Managing Brands, a food and beverage brand management and consulting firm, has entered into a strategic alliance with New York-based BeyondBrands, a new conscious products collective founded by Eric Schnell and Marci Zaroff. 

Los Angeles-based CORE Nutrition, purveyors of CORE Hydration premium bottled water, announced its major market rollout of its newest innovation, CORE Organic, a USDA Certified, organic fruit-infused beverage with antioxidants and 5 calories in each serving.

Chattanooga Coca-Cola Bottling Co., a division of Birmingham, Ala.-based Coca-Cola Bottling Co. United Inc. (Coca-Cola United), announced the official grand opening of its new 296,000-square-foot, state-of-the-art facility on Shepherd Road in Chattanooga, Tenn. 

Novato, Calif.-based Winery Exchange has rebranded itself as WX. The rebranding reflects how the wine, beer and spirits producer’s business has evolved since its founding in 1999, it says.

Fort Washington, Pa.-based Nutrisystem, a provider of weight-management products and services, announced the launch of a new program, Shake360, to address a growing consumer segment interested in optimal nutrition and clean eating, the company says. 

Heineken unveiled a new integrated global marketing campaign called There's More Behind the Star. The brand of White Plains, N.Y.-based Heineken USA is inviting consumers to discover the authentic stories that are the foundation of the global brand, it says.