Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the Official Beer Sponsor of the College Football Playoff (CFP), is inviting legal drinking aged consumers and college football fans alike to make Dos Equis their beer of choice throughout the college football season through its new comprehensive, 360-degree retail and on-premise program. The season-long promotion, which includes TV commercials, digital and mobile partnerships, program-specific limited-edition packaging and special offers, will drive consumers to local retail and on-premise outlets to purchase Dos Equis and enter a sweepstakes for a chance to win a VIP experience at the CFP National Championship in Tampa Bay, Fla., the company says.

The Portland, Ore.-based Craft Brew Alliance Inc. (CBA) and Anheuser-Busch (AB), St. Louis, announced a series of new commercial agreements that expand and strengthen the companies’ long-term relationship and create new growth opportunities for both companies, they say. The agreements include an amended and extended master distribution agreement, a new contract brewing arrangement, and a new international distribution agreement.

St. Louis-based Anheuser Busch’s Lime-A-Rita brand launched Cherry-Ahh-Rita, a limited-edition fall/winter seasonal flavor.

Bai Brands, Princeton, N.J., announced that it has partnered with VH1 Save the Music Foundation, a nonprofit organization dedicated to restoring music programs in America's public schools and raising awareness about the importance of music education. Through Sept. 30, Bai will donate a portion of proceeds from every bottle and can sold to the foundation,  up to a maximum of $150,000.

New York-based Honeydrop Beverages announced that its cold-pressed honey lemonades now are available at 250 Sprouts Farmers Market stores nationwide. The specialty grocery chain will carry three Local Raw Honey Lemonade flavors: 

Beginning this fall, Los Angeles-based Pabst Brewing Co. will distribute nationwide Bozeman, Mont.-based Dog Tag Brewing Foundation’s Legacy Lager. Sales of Legacy Lager benefits charities created or selected by Gold Star Families, it says. 

Chicago-based Technomic Inc. announced that its new 2016/17 U.S. Food Industry Universe analysis will provide coverage of all channels within the $1.74 trillion U.S. food industry, including retail grocery and foodservice. 

Canton, Mass.-based Dunkin’ Donuts announced that its lineup of pumpkin coffees and baked goods will return to its restaurants nationwide before the end of the month. Starting Aug. 18, Metro New York began serving pumpkin-flavored coffee, lattes and macchiatos. The brand’s full pumpkin menu, including coffees, donuts, Munchkins and muffins, will be available for a limited time in all Dunkin’ Donuts restaurants nationwide no later than Aug. 29, the company says.

Functional is the name of the game when it comes to new product development these days. For the readers of Beverage Industry, this theory proved true as Trimino Protein Infused Water was the Readers’ Choice New Product of the Month poll for July.

Lake Bluff, Ill.-based Terlato Wines announced a long-term partnership to import the wines of Feudi San Gregorio, a brand which hails from Campania, Italy.