Birmingham, Ala.-based Royal Cup Coffee & Tea (Royal Cup), an importer, roaster and distributor of premium and specialty coffees and teas, announced the April 2 launch of a new line of shelf-stable, ready-to-drink cold-brew coffees. This will be the company’s first liquid product introduction following its acquisition of Icebox Coffee.

Diageo North America, Norwalk, Conn., announced the development of a new skill for Amazon Alexa. With Diageo's new “Happy Hour” skill, available for users 21 and older on Amazon Alexa-enabled devices, at-home entertaining becomes easier and more experiential, the company says.

Brockmans Gin, Woking, U.K., is once again inviting bars from the around the world to enter their best Brockmans Gin cocktail as part of a competition to find the best ‘Brocktail’ for World Gin Day on June 9.  

Tropicana, a brand of Purchase, N.Y.-based PepsiCo Inc., is announcing its newest product offerings: Tropicana Kids and Tropicana Coco Blends.

Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, unveiled 7-ounce bottles, bringing consumers a Michelob ULTRA offering at a portion that will fit their needs any night of the week. With 55 calories and 1.5 carbs, Michelob ULTRA’s 7-ounce packaging is a beer solution to keep the weeknight light, the company says.

Laughing Man Coffee, a brand of Waterbury, Vt.-based Keurig Green Mountain Inc., announced a brand refresh and new marketing campaign, “Make Every Cup Count,” to celebrate its mission to deliver premium coffee and give back to the farmers who produce it. 

Z. Alexander Brown wines announced the national launch of Z. Alexander Brown 2017 Uncaged Sauvignon Blanc from Grammy award-winning musician Zac Brown and Napa Valley Winemaker John Killebrew. The new varietal is the second white wine to join the portfolio following the release of 2016 Santa Lucia Highlands Uncaged Chardonnay in January.

Los Angeles-based Reed's Inc., the manufacturer of natural, handcrafted Virgil's Root Beer and Reed's Ginger Beer, will unveil its new Virgil's Zero Sugar product line at Natural Products Expo West, which will take place March 9-11 at the Anaheim Convention Center in Anaheim, Calif.  

Zola, San Francisco, announced the launch of its new Organic Sparkling Energy Waters, as the next step in the company’s plant-based functional beverage innovation.

Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced the brand’s sponsorship of the National Hot Rod Association (NHRA) Top Fuel Dragster driven by Leah Pritchett.