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On The Rocks Premium Cocktails introduced a new addition to its lineup: Lemon Drop Martini, now available nationwide as a permanent offering.

Jarritos, the Mexican soda brand known for its bold flavors and rich cultural roots, announced the newest addition to its sweet suite of beverages rooted in culture and connection: JARRIBOBA. 

Four Loko, a brand of Phusion Projects, announced the launch of its newest flavored malt beverage (FMB): Four Loko CAMO. 

Ocean Spray is bringing the bright, refreshing flavors of the tropics nationwide with the launch of its new Ocean Spray Zero Sugar Tropical Punch.

Unifying Spirits announced the official launch of Boba POPS, a patented alcohol popping boba drink. 

Curaleaf, a provider of consumer cannabis products, introduced the latest addition to its new line of hemp-derived THC products: Select Zero Proof 2.5 mg Seltzer. 

Deep Eddy Vodka has welcomed a tropical flavor into its family of vodkas: Pineapple

NESCAFÉ announced the expansion of its U.S. portfolio with the launch of its newest innovation: NESCAFÉ Espresso Concentrate. 

SweetWater Brewing Co., a subsidiary of Tilray Brands, unveiled its newest craft brew: Daytrip IPA. 

RECOVER 180 unveiled its newest flavor: Strawberry Banana, featuring organic coconut water, essential vitamins, and key minerals to support hydration, the company says.