The Coca-Cola Co., Atlanta, is collaborating with musician and producer will.i.am along with other iconic brands to inspire a global movement with the launch of Ekocycle, a brand initiative dedicated to help encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.
After its three-month-long 20th anniversary contest initiative, New York-based Arizona Beverages announced that fans have selected the package design for its new Cherry Lime Rickey flavor.
Evolution Fresh, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., opened a new retail store in downtown Seattle just four months after opening its first flagship location in Bellevue, Wash. Additional stores in Seattle and San Francisco will open this fall.
Campbell Soup Co., Camden, N.J., outlined its progress on current growth strategies and its plans to return to growth in fiscal 2013 at a meeting with investors this morning.
Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., kicked off the first TV advertising campaign for Skyy Vodka in the brand’s 20-year history.
The Coca-Cola Co. reported solid second quarter and year-to-date 2012 results, with continued strong volume and revenue growth, as well as further volume and value share gains in total non-alcohol ready-to-drink (NARTD) beverages.
Constellation Brands Inc., Victor, N.Y., completed its acquisition of the Mark West wine brand from Purple Wine Co. LLC for approximately $160 million.
Bethesda, Md.-based Honest Tea, a wholly owned subsidiary of The Coca-Cola Co., began rolling out its first integrated advertising campaign with the new tagline “Refreshingly Honest.” The ads highlight the true taste of Honest Tea beverages by emphasizing the company’s use of real, organic ingredients with a quirky playfulness that stays true to the brand, the company says. This is Honest Tea’s first foray into TV commercials. The company also will extend the campaign to digital video, social media, out-of-home billboards and transit signage, as well as grassroots events around the country.
Raleigh, N.C.-based Pepsi Bottling Ventures (PBV), the largest privately held bottler for PepsiCo beverages in North America, plans to expand its bottling operations in Winston-Salem, N.C., with a new facility.
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