The readers of Beverage Industry know how important it is to stay hydrated. Perhaps that is why they voted Bai Antiwater as the best new beverage for October. 

Boston-based Drizly, the technology company offering convenient alcohol delivery across the United States, unveiled its Mile High Mixology Guide. The guide features suggestions for travelers to become their own in-flight mixologist during holiday air travel this year, the company says.

This season, Atlanta-based The Coca-Cola Co.’s flagship brand is making spirits brighter with the introduction of new holiday-themed Share a Coke packaging. 

Hamilton, Bermuda-based Bacardi Ltd.’s Bacardi Oakheart spiced rum is ramping up media efforts just in time for the holidays. Originally focused on four markets — California, Florida, Indiana and Texas — the brand plans to expand the campaign into other states in 2016. 

Big Red Inc., Austin, Texas, teamed up with the NBA's Matt Bonner for a limited-edition 2-liter bottle of its same-named red soda brand to commemorate Bonner’s 10 year professional basketball career in San Antonio. Bonner is one of only six players to join the team's exclusive 10 year club. 

The clean-eating trend has inspired a back-to-basics approach in product development and is an overarching theme in The Netherlands-based Innova Market Insights' Top Ten Trends list for 2016. New global products tracked with an "organic" claim have risen from 6.3 percent in the first half of 2013 to 9.5 percent in the first half of 2015, the market research firm says. A surge in "free from" launches and "flexitarian" options also has been reported. A live webinar at 10 a.m. EDT on Nov. 24 will provide an overview of all the key trends, it adds.

Constellation Brands Inc., Victor, N.Y., announced an agreement to acquire San Diego-based Ballast Point Brewing & Spirits. One of the fastest growing craft beer companies in the United States, Ballast Point beer portfolio contains more than 40 different varieties, including its Sculpin IPA and Grapefruit Sculpin IPA, the company says. The partnership with Ballast Point will enable Constellation Brands to compete in the craft beer segment, further strengthening its position in the highest end of the U.S. beer market, it adds.

Skinnygirl, New York, the solutions-based, lifestyle brand created by reality-TV celebrity Bethenny Frankel, unveiled its new line of higher-protein Skinnygirl Protein Tasty Nutrition Shakes and Bars. 

Providence, R.I.-based Narragansett Beer announced the release of Big Mamie Indestructible American Pale Ale, a sessionable ale that pays homage to the USS Massachusetts. The release commemorates the 50th anniversary of maritime museum Battleship Cove and Narragansett’s own efforts to save the impenetrable warship many years ago, the company says.

White Plains, N.Y.-based Heineken USA announced it is upping the stakes on game day with its What’s Your Play? retail program that will run from Jan. 1 to Feb. 28. The comprehensive program includes eye-catching football-themed point-of-sale (POS) materials, digital partnerships, a Twitter-driven sweepstakes and cross-merchandising opportunities to inspire men of legal drinking age around the world to up their game by choosing Heineken, Heineken Light, Dos Equis, Tecate, Tecate Light and Strongbow Hard Ciders for their game day celebrations, the company says.