Information Resources Inc. (IRI), Chicago, released data detailing the sales lift of various food, beverage and consumer product categories that are most impacted by pre-game preparations and shopping sprees for the Super Bowl. 

Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, Purchase, N.Y., announced the launch of its Pure Leaf Tea House Collection, a super-premium line of the organic tea leaves brewed with fruits and herbs. In addition to its Pure Leaf Tea House Collection, the brand is building on its Unsweetened Iced Tea by launching two new flavors — Unsweetened Black Tea with Lemon and Unsweetened Green Tea — giving consumers more zero-calorie options that don't sacrifice on taste, the company says.

Next month, for the first time, Diet Coke, a brand of Atlanta-based The Coca-Cola Co., will be available in millions of unique package designs with the launch of the Diet Coke It’s Mine program, the company says. The initiative, a continuation of the brand’s Get A Taste campaign, launches Feb. 1.

Svedka vodka, a brand of Victor, N.Y.-based Constellation Brands Inc., announced that Svedka Cucumber Lime will join its portfolio of Swedish import vodkas.

Constellation Brands Inc., Victor, N.Y., announced several executive appointments across the organization to further bolster its business and support the company’s long-term growth strategies. 

After experimenting with countless iterations and test batches in the nano-brewery at the Sam Adams Boston Brewery, the brewers at Boston-based The Boston Beer Co. announced the release of the first three brews from the Samuel Adams Nitro Project: Nitro White Ale, Nitro IPA and Nitro Coffee Stout.

In an effort to encourage consumers to add more joy and wellness to their life, Evolution Fresh, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., has declared Jan. 26 as the first-ever National Green Juice Day. To celebrate, Evolution Fresh is teaming up with on-demand delivery service Postmates to deliver free Green Juice Breaks, a three-pack of 15.2-ounce, cold-pressed, high-pressure processed (HPP) Sweet Greens and Lemon juices, to consumers in 15 cities, the company says. 

Ramsey, N.J.-based Cascadia Managing Brands, a food and beverage brand management and consulting firm, announced it has signed a definitive brand management agreement with U.K.-based Rubicon Exotic Juices. 

As part of the Nielsen CGA joint venture, New York based-Nielsen and CGA Strategy, U.K., announced that Brand Index, a statistically robust, fully projected on-premise measurement for beverage alcohol clients, will be rolling out in two phases this year. 

The readers of Beverage Industry were bubbling over with excitement for the Readers’ Choice New Product of the Month poll as smartwater sparkling emerged as the winner for the December contest.