Nielsen CGA, a branch of New York-based Nielsen, released its first fully projected on- premise measure for the U.S. Beverage Alcohol market which takes a side-by-side look at the state of the U.S. Beverage Alcohol market compared with Great Britain, a market in which full measurement has been available for 10 years, the company says. Great Britain is a gateway for United States’ on-premise retailers and drinks businesses into Europe given the similarities between the two regions, according to the market research firm. The insights from this report highlight opportunities both domestically and internationally, it adds.

A strong partnership can help turn an idea into a product that consumers can’t wait to buy.  For the readers of Beverage Industry, that also translates into our Readers’ Choice New Product of the Month poll winner for March.

Saint Paul, Minn.-based Prestige Beverage Group announced the growth of its Kinky Beverage portfolio. Kinky Cocktails, a colorful addition to the growing progressive adult beverage category, has stood out by offering delectable flavors in colors that pop, the company says. 

New York-based Beverage Marketing Corporation (BMC) announces three new comprehensive reports to its U.S. beverage business. 

St. Louis-based Anheuser-Busch, a division of Anheuser-Busch InBev, announced an agreement to acquire Roseland, Va.-based Devils Backbone Brewing Co., a leading and fast-growing craft brewery in Virginia.

In celebration of Earth Day, Boxed Water is Better LLC, Grand Rapids, Mich., and the National Forest Foundation (NFF), Missoula, Montana, announce the return of ReTree, a partnership that aims to plant more than 200,000 trees in 2016. 

Pepsi Bottling Ventures LLC (PBV), Raleigh, N.C., the joint venture between Purchase, N.Y.-based PepsiCo Inc. and Japan-based Suntory International, announced it will officially begin operating in a newly constructed, 200,000-square-foot sales and distribution facility located on 32 acres off Highway 49 in Harrisburg, N.C.  

Chattanooga, Tenn.-based The Double Cola Co. announced it will be celebrating its brand SKI’s 60th anniversary during the upcoming summer. Launched on Aug. 10, 1956, SKI citrus soda is crafted with real lemons and oranges, the company says. 

White Plains, N.Y.-based Heineken USA announced that Heineken Light and Strongbow Gold Apple Hard Cider now are available on the BrewLock keg system. BrewLock, the company’s on-premise draft technology, was developed by Heineken as a means to consistently provide a freshly brewed beer taste in an easy-to-install format, without compromising the quality that consumers demand, the company says.

Voss Water of Norway, New York, added two new flavors to its sparkling water lineup: Lemon Cucumber and Tangerine Lemongrass.