Global sales of alternative waters increased by 21 percent in 2016 to more than $2.7 billion, according to a new report from Zenith Global, London.

When it comes to beverage selection, better-for-you options continue to garner  attention from consumers. However, consumers still like to indulge once in a while, and that’s just what we saw in this month’s Readers’ Choice poll.

Johnnie Walker Blue Label, a brand of Norwalk, Conn.-based Diageo North America, is ringing in the Lunar New Year with the release of its Year of the Rooster limited-edition bottle. 

Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.

New Haven, Conn.-based FreshBev, producers of RIPE Craft Juices, announced that it is expanding its portfolio of fresh juices while also bringing them to new markets.

Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, announced its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish, the company says. Like all Strongbow products, Strongbow Orange Blossom contains no artificial flavors or colors, it adds.

Heineken Light, a brand of White Plains, N.Y.-based Heineken USA, launched “Hypnotize,” its first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial kicks off a series of three spots, which showcase Heineken Light’s one-of-a-kind flavor through Neil’s signature wit and lighthearted humor, the company says. 

In celebration of National Green Juice Day — Jan. 26 — Evolution Fresh, a brand of Seattle-based Starbucks Corp., is offering veggie-centric ways to join the fun.

In 1997, Sparta, Mich.-based Old Orchard Brands expanded beyond its frozen juice business and began bottling various fruit juice beverages from its family-owned and run operations in rural Michigan, the company says. This year marks the 20th anniversary of Old Orchard’s bottled juice business. 

The Beach Whiskey Co., Carmel, Ind., announced its acquisition of American Harvest Vodka, an American-made organic vodka.