Once again The Coca-Cola Co. and Anheuser-Busch InBev (AB InBev) are flipping positions to claim the top spot in Beverage Industry's annual Top 100 Report. Based on 2016 financial sales, AB InBev reclaimed the No. 1 spot as sales were up more than $2 billion compared with 2015 financial sales.
Preston, Wash.-based Talking Rain Beverage Co., the makers of Sparkling Ice flavored sparkling waters, announced its partnership with Hearst Digital Media’s Cosmopolitan.com and Elizabeth Banks’ digital media company WhoHaha to launch the original female-centric comedy web series, “TEMP(orary).”
Limited-release beverage available in Salted Caramel
June 5, 2017
As part of the North America Coffee Partnership between Seattle-based Starbucks Coffee Co. and Purchase, N.Y.-based PepsiCo Inc., Starbucks is bringing consumers a new ready-to-drink Starbucks Iced Latte, available in Salted Caramel Mocha for a limited time, the company says.
Limited-edition Liquid Ice America available throughout the summer
June 2, 2017
New Hyde Park, N.Y.-based Liquid Management Partners, the manufacturer of Liquid Ice Energy Drink, announced the launch of its first seasonal packaging: Liquid Ice America.
Beer brand will remove tiger image from bottle to heighten awareness
May 30, 2017
Tiger Beer, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a $1 million donation to support the organization's tiger conservation efforts.
Foodservice chain pairs release with summer sweepstakes
May 30, 2017
Sonic Drive-In, Oklahoma City, is teaming up with Paramount Pictures and the upcoming June 21 theatrical release of “Transformers: The Last Knight,” directed by Michael Bay, to deliver a new lineup of icy Slushes and a chance to win thousands of prizes with the Sonic Transform Your Summer Sweepstakes.
Celebrity chef of Food Network’s “Cutthroat Kitchen” creates original recipes using Not Your Father’s Products
May 30, 2017
Small Town Brewery, Wauconda, Ill., announced a new partnership with chef Jet Tila, restaurateur, best-selling cookbook author and star of Food Network’s “Cutthroat Kitchen,” “Iron Chef America” and “Chopped.”
Heineken, a brand of White Plains, N.Y.-based Heineken USA, announced the launch of a new partnership with CBS’ “The Late Late Show with James Corden,” which will include an exclusive sponsorship of the show’s on-set bar.