Bottles, artwork to debut at New York Fashion Week
August 15, 2017
LIFEWTR, a premium bottled water brand of Purchase-N.Y.-based PepsiCo Inc. that advances creativity, art and design to serve as a source of inspiration and hydration, is partnering with the Council of Fashion Designers of America (CFDA) on a wide-ranging, multi-faceted global collaboration to help emerging fashion designers make their mark in national and international markets, the company says.
Gossamer Wings from Honey Tap Brewery named Best Honey Beer
August 10, 2017
More than 100 entries were submitted to the third annual Honey Beer Competition this year. Gossamer Wings from The Tap Brewery, Bloomington, Ind., took home Best in Show honors at the 2017 competition, hosted by the National Honey Board, Firestone, Colo. This year’s competition had 106 made-with-honey beer entries, which were submitted from craft breweries throughout North America, it says.
Loyalty program offers consumers exclusive benefits
August 8, 2017
Black Box Wines, a brand of Victor, N.Y.-based Constellation Brands Inc., announced the debut of Black Box Rewards, a new loyalty program for its U.S. consumers that launched this summer.
International collaboration included limited-edition “Destiny 2” cans
August 8, 2017
Bungie and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc., announced it has partnered with Rockstar Energy Drink and Pop-Tarts toaster pastries for “Destiny 2.” The partnership leads up to the Sept. 6 launch of “Destiny 2” on PlayStation4 and Xbox One (PlayStationPlus or Xbox Live Gold subscription, respectively, required for significant features), the company says.
Mila Kunis to be featured in social, digital ad campaign
August 8, 2017
Jim Beam, a brand of Chicago-based Beam Suntory Inc., announced the latest addition to its flavored portfolio: Jim Beam Vanilla. The product blends Madagascar vanilla bean liqueur with Kentucky straight bourbon whiskey.
Milwaukee-based King Juice Co. Inc., the owner of the Calypso beverage brand and a co-manufacturer of non-carbonated beverages, announced an investment from private equity firm Mason Wells.
Campaign includes redesigned packaging, new website
August 1, 2017
Under the banner of "Pure Life Begins Now," Nestlé Waters North America, Stamford, Conn., announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand.
Matchaah Inc., a wholly owned subsidiary of Minneapolis-based Matchaah Holdings, announced that it has become a publicly traded company and is being traded on the over-the-counter financial market with the ticker symbol “MCHA.”
Company announces strategic actions to optimize store portfolio
July 28, 2017
Starbucks Corp., Seattle, reported financial results for its 13-week fiscal third quarter and 39-week fiscal year to date ended July 2. Fiscal 2017 and fiscal 2016 GAAP results include items which are excluded from non-GAAP results.
Redesigned packaging launches nationwide in August
July 27, 2017
Through in-house innovation and extensive market testing, Atlanta-based The Coca-Cola Co. announced that Coca-Cola Zero is getting a new name, a new look and more robust taste. The no-calorie carbonated soft drink now will deliver a better-tasting recipe and be called Coca-Cola Zero Sugar, the company says.