Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced its new 360-degree Super Bowl LIII campaign, complete with its halftime show and lead-in, Pepsi NFL Rookie of the Year announcement, local Atlanta activations, consumer giveaways and more.
As Americans prepare to watch the Super Bowl this coming Sunday, they will be flocking to retail outlets for their food and beverage needs. According to an Insights from New York-based Nielsen titled “The Evolution of Super Bowl Consumption,” the market research firm identified how today’s viewing experience has evolved.
Nielsen details that the female fan base remains substantial, noting that it has held steady at about 46-47 percent of total viewership from Super Bowl XLVII in 2014 to Super Bowl LII in 2018.
John Butcher adds top executive role with foodservice company
January 22, 2019
Minneapolis-based Caribou Coffee, a subsidiary of JAB Holding Co., announced that John Butcher has been appointed president and chief executive officer. Butcher has served as president of Caribou Coffee since joining the company in June of 2017.
Actress reprises Carrie Bradshaw role in Pour it Forward campaign
January 22, 2019
Stella Artois, a brand Leuven, Belgium-based Anheuser-Busch InBev, and Water.org co-founders Matt Damon and Gary White are rallying America to Pour it Forward by choosing Stella Artois to help end the global water crisis.
Starbucks Coffee Co., Seattle, announced the expansion of its Starbucks Delivers pilot to an additional six cities across the United States. The expansion, in partnership with Uber Eats, began in San Francisco on Jan. 21, the first of six new markets to offer the service to customers. Following an initial test in Miami, the company remains on track to bring Starbucks Delivers to nearly one-quarter of U.S. company-operated stores.
As consumers adjust to the post-holiday blues, their thirst for premium beverages carries on. In the Readers’ Choice: New Product poll for December, Beverage Industry readers’ selected Victorieux Champagne as their favorite new product release.
The transaction is another step in PepsiCo’s Performance with Purpose journey, supporting health and wellness through environmentally friendly, cost-effective and fun-to-use beverage solutions, and the company’s Beyond the Bottle strategy to form a more sustainable beverage ecosystem, it says.
The company plans to continue expanding its use of recycled materials in the coming years, further setting an ambition to reach 50 percent recycled plastic by 2025.