Triton available in 3 varieties, features L-Theanine
October 15, 2020
7-Eleven Inc., Irving, Texas, continues to add to its private beverage portfolio. In the past two years, the convenience retailer has introduced energy and sports drinks, Icelandic spring waters, organic milk and cold-pressed juices. The latest to the fold is Triton, a new energy drink with L-Theanine, created to meet customers' desire for a sugar-free energy option, it says.
New age beverage alcohol brand continues to expand throughout small-format stores
October 15, 2020
BeatBox Beverages, a brand of Austin, Texas-based Future Proof, launched its newest flavor: Peach Punch. Inspired by the classic road trip confection, Peach Rings, the newest Party Punch flavor will be the sixth in BeatBox's lineup of party-ready punches.
Company has allocated $447M Green Bonds as of Dec. 31, 2019
October 13, 2020
PepsiCo Inc., Purchase, N.Y., released its 2020 Green Bond Report, which provides an update on the allocation of the use of net proceeds from its first Green Bond, issued in October 2019 for $1 billion. As disclosed at issuance, the Green Bond's net proceeds are to be allocated to investments where PepsiCo believes it can make a lasting impact on priorities within its sustainability agenda, including packaging, decarbonization and water, while advancing several of the UN's Sustainable Development Goals.
Juice Monster unveils new flavors, car giveaway campaign
October 12, 2020
Monster Energy, Corona, Calif., has partnered with legendary street artist RISK in launching two new additions to its line of energy-infused, flavor-packed juices: Juice Monster Papillon and Khaotic. To celebrate the launch, Monster will give away a one-of-a-kind "Khaotic" classic car designed by RISK to one winner on Dec. 15. Monster also is offering 50 winners Juice Monster backpacks.
Dry Creek Vineyard highlights transparency with new wine label
October 12, 2020
Dry Creek Vineyard, Healdsburg, Calif., released a new package for the winery's flagship varietal, Fumé Blanc. The 2019 vintage features increased transparency about the grape origins, winemaking techniques, and the family winery's viticultural philosophy, it says.
Liquid I.V., El Segundo, Calif., is expanding their family of Multipliers with its latest launch: Hydration Multiplier+ Immune Support. The newest non-GMO drink mix contains an immune support blend and will be available nationwide at retailers like Walmart, Amazon, Costco and Liquid-IV.com.
Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses supports small businesses
October 7, 2020
Co-creator of Seagram's Escapes Peach Bellini, reality TV star and entrepreneur Cynthia Bailey is teaming up with the brand on its newest program — Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses — to help support these small businesses and drive sales during the important holiday shopping season, it says.
Big Easy Shots win monthly poll with nearly quarter of vote
October 6, 2020
As consumers demand more from today’s beverages, today’s manufacturers continue to develop innovative new products that deliver function and convenience. Kudos to Big Easy Bucha’s new line of functional shots, which won Beverage Industry’s New Product of the Month for August.