Josh Cellars, a brand of Deutsch Family Wine & Spirits, Stamford, Conn., is helping Americans celebrate everyday moments of gratitude with its new Prosecco Rosé, which begins a staged launch this December in New York, Massachusetts, Maryland and Connecticut, followed by a national launch in March.
Company invests $10 million in Polypropylene Recycling Coalition
December 8, 2020
Keurig Dr Pepper (KDP), Burlington, Mass., and Plano, Texas, announced that it has successfully achieved one of its long-standing sustainability commitments — all of the K-Cup pods the company produces are now recyclable.
#DragForAllFlavors effort celebrates the holidays with larger-than-life music video
December 7, 2020
bubly sparkling water, a brand of Purchase, N.Y.-based PepsiCo, and SAGE, a national advocacy organization dedicated to LGBTQ+ elders, are joining forces this holiday season to support New York City's LGBTQ+ community in the latest phase of the bubly brand's hashtag #DragForAllFlavors campaign.
Proof allows customers to track delivery, browse holiday trends
December 7, 2020
Southern Glazer's Wine & Spirits, Miami and Dallas, announced its B2B eCommerce platform, Proof, is now available in 28 U.S. markets for trade customers looking for a safe and easy way to place their holiday wine and spirits orders.
A Drizly study found nearly half of retailers predicting significantly higher sales this holiday season. Additionally, 78 percent of respondents reported higher online sales since March, and Mezcal is projected to leapfrog the likes of Irish and Japanese whiskies in expectations for growth next year.
Holiday Hacks videos offer new takes on Heineken, Dos Equis, Tecate
December 1, 2020
This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.
New-to-market wine approved by the governing body for Prosecco D.O.C. appellation
December 1, 2020
Gancia, a brand of New York-based Roust Americas, unveiled a new-to-market wine that merges the popular trends of Prosecco and Rosé into a unique varietal approved earlier this year by the governing body for the Prosecco D.O.C. appellation. Gancia's Prosecco Rosé D.O.C. will arrive onshore in North America in time for Christmas and New Year occasions, it says.
As the pandemic continues and people are encouraged to stay home this holiday season, New York-based Moët Hennessy USA's luxury wines and spirits brands is teaming up with celebrities to grant holiday wishes.