Califia Farms, Los Angeles, is announcing two new additions to its best-selling line of Barista Blends: Mushroom Oat Barista Blend and Hemp Barista Blend. 

Irving, Texas-based 7-Eleven Inc. announced the release of Serafina, the retailer’s new proprietary sparkling water. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger.

AHA, a brand of Atlanta-based The Coca-Cola Co., is expanding its line of sparkling waters with two new releases: Raspberry + Acai and Mango + Black Tea.

As part of the brand's ongoing commitment to the Black community, Smirnoff is partnering with Washington, D.C.-based fitness studio, Black women-owned small business SideBarre to give adults (21 and older) across the United States the opportunity to attend a series of complimentary, inspirational virtual bar(re) classes from home in support of Black women entrepreneurs across the country. 

The Beer Growth Initiative (BGI) announced the success and continued national expansion of the BEERS TO THAT consumer campaign. The campaign, launched by the Beer Institute (BI), the National Beer Wholesalers Association (NBWA) and the Brewers Association (BA), aims to champion beer as America’s favorite beverage and position beer as the perfect beverage for celebrating life’s everyday wins.

PepsiCo, Purchase, N.Y., is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcohol cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds, it says.

GREY GOOSE, a brand of Bacardi Ltd., Hamilton, Bermuda, introduced GREY GOOSE Essences, a vodka infused with real fruit and cold-distilled botanicals. 

PepsiCo, Purchase, N.Y., released one of its newest product innovations: Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E, the company says.

Tanqueray, a brand of London-based Diageo plc, announced the launch of Tanqueray 0.0%, an alcohol-free spirit alternative to Tanqueray London Dry gin, a mindful drink option for those not willing to compromise on taste, the company says.

Essentia Water, Bothell, Wash., announced that it contributed more than $1 million to key initiatives in 2020, through its Believe+ Corporate Social Responsibility (CSR) Platform.