Limited-edition packaging in partnership with Team RWB for Stars & Stripes program
April 13, 2021
D.G. Yuengling & Son Inc. announced the rollout of its limited-edition camouflage cans in partnership with military veteran nonprofit Team Red White & Blue (Team RWB) as part of its Stars & Stripes program.
Frozen hydration pops available nationwide in Mountain Berry Blast, Fruit Punch
April 13, 2021
The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.
Company launches Find Your Island campaign with launch
April 12, 2021
Fishers Island Lemonade, New York, launched four new offerings: Spiked Tea, Pink Flamingo, Fizz and Spirit Pops. This introduction marks the first-ever line extension released since the original brand was launch by Bronya Shillo in 2014.
Liqueur brand partners with La La Anthony for Baileys Colada
April 8, 2021
Baileys, a brand of Diageo North America, New York, is gearing up to deliver a new addition to your next staycation with the launch of Baileys Colada, a new, limited-time offering.
New name reflects company’s milestone as independent company
April 7, 2021
The company formerly known as Nestlé Waters North America announced that it has begun operating under a new corporate name: BlueTriton Brands. This announcement follows the completion of its acquisition by One Rock Capital Partners LLC, in partnership with Metropoulos & Co., from Nestlé S.A., on March 31.
Purchase includes RumChata brand, Midwest Custom Bottling LLC
April 7, 2021
E. & J. Gallo Winery (Gallo), Modesto, Calif., announced that its spirits division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand.
Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the second annual Cheers to Heroes campaign to honor and celebrate America’s everyday heroes. To kick off this year’s campaign, the Sparkling Ice brand is teaming up with one of America’s favorite hometown heroes: three-time Olympic Gold Medalist Gabby Douglas.
Sparkling water brand creates ‘Art for Action’ bottles to help reduce single-use plastic
April 6, 2021
SodaStream, a brand of Purchase, N.Y.-based PepsiCo, is on a mission to reduce single-use plastic waste. To kick off Earth Month, SodaStream is partnering with PangeaSeed Foundation, an ocean conservation nonprofit, to create three limited-edition SodaStream “Art for Action” bottles that will help consumers actively reduce their single-use plastic waste.
New variety influence by consumer feedback, interest
April 5, 2021
High Brew Coffee, Austin, Texas, is expanding its ready-to-drink (RTD) line and continuing to innovate in the nitrogenated (nitro) cold brew category with the launch of its Sweet Cream Nitro Cold Brew variety.
S.Pellegrino Sparkling Natural Mineral Water, a brand of Nestle Waters North America, Stamford, Conn., announced new coffee flavors will join the S.Pellegrino Essenza line. Taking cues from the ease and delight of Italian coffee bars, the latest innovation for S.Pellegrino Essenza is gently caffeinated, it says.