BACARDÍ Bahama Mama, BACARDÍ Mojito and BACARDÍ Sunset Punch launch in variety pack
May 24, 2021
Following on the successful launch of BACARDÍ Real Rum Canned Cocktails last year, BACARDÍ Rum, a brand of Bacardi Ltd., Hamilton, Bermuda, is expanding its range of canned cocktails with three new flavors and a variety pack. The new flavors are BACARDÍ Bahama Mama, BACARDÍ Mojito and BACARDÍ Sunset Punch (Sunset Punch exclusively is available as part of the new variety pack).
RTD seltzers made with real spirits, splash of real juice
May 21, 2021
Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., Chicago, released a new line of hard seltzers made with real spirits and a splash of real juice. Available in 27 states, the new ready-to-drink (RTD) seltzers were developed for hard seltzer drinkers who prefer a top-shelf, authentic experience that is just as real as they are, the company says.
TFE named importer, sales and marketing partner for Italian producer
May 20, 2021
Trinchero Family Estates (TFE), St. Helena, Calif., announced that Ceretto is partnering with TFE as the portfolio's sales and marketing partner in the United States effective immediately. The partnership will allow Ceretto to continue to grow in the United States with the support and resources of TFE.
Roll out set for California with additional states to follow throughout summer
May 18, 2021
Southern Glazer's Wine & Spirits, Miami and Dallas, has signed a national alignment agreement with 818, the award-winning, hand-crafted tequila brand founded by Kendall Jenner. Produced in Jalisco, Mexico, the brand has created as much marketplace buzz for its 16 blind tasting awards as it has from its famous owner.
Poll finds 9 in 10 Americans wants bottled water available wherever other drinks sold
May 18, 2021
Bottled water reaffirmed its position as America’s top packaged drink in 2020, outselling all other packaged beverages (by volume) for a fifth year in a row, according to new data from Beverage Marketing Corporation (BMC), New York.
Investment marks is 1st as part of Constellation’s Focus on Minority Founders initiative
May 13, 2021
Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in the fast-rising rosé label, La Fête du Rosé ― a brand created to cater to diverse drinkers who share common interests across travel, food, experiences and wine. The investment was made through Constellation’s venture capital group and represents the first company to receive investment dollars as part of Constellation’s Focus on Minority Founders initiative, which plans to invest $100 million in Black, Latinx, and minority-owned businesses by 2030, it says.
Hydration supplement brand’s portfolio includes Immunity, Rest, Energy
May 13, 2021
TSG Consumer Partners, a leading private equity firm, announced that its partner company, Nuun, a hydration supplement brand, has entered into an agreement to be acquired by Nestlé Health Science. Terms of the transaction were not disclosed.
Changing consumer habits will guide foodservice beverage strategies
May 12, 2021
Chicago-based Technomic has released the beverage category sizing report exploring how COVID-19 impacted foodservice beverages. This report is a deliverable of the Away-From-Home Beverage Navigator program, which offers a comprehensive assessment of both hot and cold beverage categories, including market sizing, historical tracking, predicted growth, consumer insights, operator responses, major trends and market dynamics.
VIVE, a brand of Braxton Brewing Co., Covington, Ky., announced its launch into H-E-B markets as well as its Fruit Punch Hard Seltzer Variety Pack hitting Texas store shelves.
Juice drink brand to award one grand-prize winner private virtual concert
May 11, 2021
SUNNYD, a brand of Harvest Hill Beverage Co., Stamford, Conn., has teamed up with teen music sensation Johnny Orlando to host its Sweetest Summer Yet TikTok Hashtag Challenge and Contest, giving fans the chance to win a private virtual concert with the singer during the SUNNY-est season of the year.