Minority stake is latest investment through Focus on Minority Founders initiative
June 10, 2021
Through Constellation Brands Ventures’ Focus on Minority Founders initiative and commitment to invest $100 million in African American/Black, Latinx and minority-owned businesses by 2030, Constellation, Victor, N.Y., announced that it has acquired a minority stake in Sapere Aude Sparkling Wine.
CSD brand adds room spray collection, new merchandise
June 8, 2021
This summer, MTN DEW, a brand of PepsiCo, Purchase, N.Y., answers pleas from consumers everywhere with a surge of tropical Baja tastes, including two new flavors and a chance at daily rewards and a grand prize giveaway, keeping the party going, all summer long.
Animated film starring Cox, limited-edition SodaStream kits released as part of campaign
June 8, 2021
SodaStream, a brand of PepsiCo, Purchase, N.Y., released its 2021 campaign in support of Pride month. The brand has teamed up with Emmy-nominated actress and prominent trans advocate Laverne Cox in a animated film entitled, “Rainbow Story.”
Cured Leaves Tea Co., Baltimore, launched its online tea company to offer top-quality loose-leaf teas carefully cultivated and ethically sourced from the heart of Africa and mindfully blended for the ultimate tea drinking experience, it says.
Marketing campaign offer 4 ways for consumers to win Ultimate Weekend Adventure prizes
June 4, 2021
STILLHOUSE, known for its stainless-steel packaging and award-winning portfolio of American-made spirits, is officially launching its Unbreakable Summer Challenge. The sweepstakes is aimed at fostering an unbreakable spirit, and encouraging adventurers to take STILLHOUSE where glass can't follow all summer long.
Brewer will offer its biggest beer giveaway to eligible adults
June 2, 2021
Anheuser-Busch, St. Louis, announced a national campaign with the White House to help meet President Biden's goal of encouraging as many Americans as possible to get vaccinated against COVID-19 by July 4. With many parts of the country in a pivotal transition phase, the brewer is doubling down on its pledge to use its unique capabilities and deep connection to consumers to lead a strong and safe recovery by encouraging consumers to get their vaccines with its biggest beer giveaway in history.
Limited-edition Shoezie will keep beers cold, supported
June 1, 2021
To celebrate Father's Day, Miller Lite, the Father of Light Beer, and New Balance, the maker of the "Dad Shoe," are launching the Shoezie: a shoe for your beer.
Choose Fairtrade. Choose the Planet highlights benefits of Fairtrade products, promotes giveaway
June 1, 2021
Fairtrade America, Washington, D.C., announced it has partnered with six Fairtrade certified brands to encourage shoppers to make purchases with people and the planet in mind.
Retailer’s trends council highlights plant-based products, ingredients for this summer
May 28, 2021
Whole Foods Market, Austin, Texas, revealed its first-ever plant-based trend predictions, with nut-based cheese alternatives, banana blossoms and creamy cashew dips topping the list. Looking ahead to summer and beyond, the grocer’s Trends Council pooled members’ industry knowledge, product-sourcing expertise and hands-on work with emerging and existing plant-forward brands to inform the predictions.
Ginger beer brand expands into Walmart with mixer sets
May 27, 2021
Reed’s Inc., Norwalk, Conn., announced the launch of its flagship Extra Ginger Beer in 12-ounce cans led by the expansion into more than 1,600 Walmart Mixer Sets, marking a secondary shelf placement for Reed’s.