Austin, Texas-based Whole Foods Market’s global buyers and experts unveiled their Top 10 anticipated food trends for 2022 in the retailer’s seventh-annual Trends predictions. Buzz-less spirits, yuzu, reducetarianism and functional beverages made with prebiotics and botanicals are among the food influences expected to rise in popularity next year.

Hopland, Calif.-based Fetzer announced its Thanksgiving campaign ahead of its key selling period. Developed with media agency Cutwater, Here's to #Friendsgiving offers a 2021 take on Fetzer's traditional Thanksgiving campaigns, as America's most diverse generation yet comes to the table with new ways to connect and with new favorite foods, the company says.

The latest evaluation of a public commitment by America’s beverage companies and brokered by the Alliance for a Healthier Generation to reduce the sugar people get from beverages shows that consumption of full-calorie beverages declined in 2020 as consumers shifted toward low- and zero-sugar beverages for the fourth consecutive year.

Middleborough, Mass.-based, agricultural cooperative Ocean Spray, in partnership with actor, director and cookbook author Jesse Tyler Ferguson, launched the hashtag #BetterTogether initiative in support of the national campaign No Kid Hungry. 

Birmingham, Mich.-based Happi, introduced its signature, cannabis-infused sparkling water: Happi. With all-natural, vegan ingredients and a microdose of 2.5 mg of THC in each can, Happi is Michigan’s first-to-market cannabis infused water, as it aims to redefine happy hour with a better-for-you alcohol alternative, the company says.

For consumers looking to get a jump on seasonal holiday flavors, Seattle-based Starbucks Corp. released it Starbucks holiday at-home products. 

Smirnoff ICE, a brand of New York-based Diageo North America, is celebrating its 21st birthday by teaming up with actor and host Mario Lopez to give one winner Smirnoff ICE for the next 21 years.

Pepsi, a brand of PepsiCo, Purchase, N.Y., is taking baseball fans out to the ballgame and giving them one more thing to be excited about in October with Pepsi x Cracker Jack. The limited-edition product is only available through the hashtag #PepsiSingToScore program. Pepsi x Cracker Jack follows the release of other limited-edition flavors including PEPSI x PEEPS, Pepsi Apple Pie and more.

Founded by innovators in the beer industry and rival gang leaders of the Bloods, Crips, GD and BD, TRU Colors, with its mission statement to unite communities to stop violence and divisiveness, created a sustainable business model that provides active gang members with economic opportunities, the company says.

The National Beer Wholesalers Association (NBWA) officially launched the Building Relationships and Empowering Women (BREW) initiative at its 84th Annual Convention and Trade Show in Las Vegas. Through the BREW initiative, NBWA is committed to offering a robust forum for women leaders to grow professionally within the beer industry. This initiative has been long in the works, with the official launch put on hold by the COVID pandemic.