MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, teamed up with Country Music duo LOCASH to reward fans for getting out in the great outdoors this fall with the DEW Outdoors Woods Or Water Getaway. 

The Coca-Cola Co., Atlanta, announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to the Coca-Cola beverage portfolio and has significant potential for long-term growth. In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.

Matthew McConaughey and Wild Turkey, a brand of New York-based Campari America, have teamed up to recognize individuals who kept their local music scenes alive with a series of $10,000 donations to community-based music initiatives of their choice. 

Seattle-based Jones Soda Co. announced a key expansion of its retail footprint with the addition of 210 Meijer stores in six Midwest states. The agreement adds a new marquee regional retailer to Jones Soda’s portfolio, it says.

This holiday season, with the launch of two seasonal flavors, Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice, is spreading holiday cheer through its new initiative: Cheers to Giving. 

In celebration of LGBTQ+ History Month, Miller Lite, a brand of Chicago-based Molson Coors Beverage Co., is partnering with historian Eric Cervini for the release of “Beers and Queer History,” a brief history guide detailing how bars and bar culture have played a crucial role in empowering the community to live authentically and freely, the company says. 

PepsiCo Inc., Purchase, N.Y., announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. These hubs, located in Dallas and Barcelona, Spain, are expected to create more than 500 new, high-caliber data and digital jobs during the next three years, bringing additional opportunity to the regions. By creating state-of-the-art spaces designed for real-time collaboration, the talent and capabilities housed in these Digital Hubs will drive PepsiCo's digitalization agenda and create a strong, global digital delivery network, the company says.

Philadelphia-based La Colombe announced growth with Whole Foods Market Inc., Austin, Texas, which launches the brand into the national spotlight as a key relationship for the retailer, the company says.

Phillips Distilling Co., Princeton, Minn., announced Revel Stoke has introduced a bold new line of flavored whiskies that speaks to today's independent whisky drinker.

INDOGGO Gin, a spirits brand developed by multi-faceted entertainer and hip-hop legend Snoop Dogg, in partnership with Princeton, Minn.-based Prestige Beverage Group and Trusted Spirits, New York, announced its first nationwide bus tour across the United States.