Limited-edition holiday merchandise available while supplies last
November 4, 2021
Swiss Miss Hot Cocoa, a brand of Chicago-based Conagra Brands Inc., announced its limited-edition ultimate “ugly” sweater. The festive sweater is designed with an insulated pocket and zipper to keep a thermos of Swiss Miss Hot Cocoa warm and toasty all night long, the company says.
Carbonated soft drink brand puts up $200K in MTN DEW Outdoor Grants for nonprofit organizations
November 3, 2021
MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, teamed up with Country Music duo LOCASH to reward fans for getting out in the great outdoors this fall with the DEW Outdoors Woods Or Water Getaway.
Sports performance, hydration beverage brand will operate as separate business unit
November 2, 2021
The Coca-Cola Co., Atlanta, announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to the Coca-Cola beverage portfolio and has significant potential for long-term growth. In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.
Wild Turkey’s annual Give Back Campaign supports community-based music initiatives
October 29, 2021
Matthew McConaughey and Wild Turkey, a brand of New York-based Campari America, have teamed up to recognize individuals who kept their local music scenes alive with a series of $10,000 donations to community-based music initiatives of their choice.
210 Meijer stores to carry flavored soft drink brands top flavors
October 28, 2021
Seattle-based Jones Soda Co. announced a key expansion of its retail footprint with the addition of 210 Meijer stores in six Midwest states. The agreement adds a new marquee regional retailer to Jones Soda’s portfolio, it says.
Sparkling water brand debuts Apple Cider, brings back Cranberry Frost flavor
October 28, 2021
This holiday season, with the launch of two seasonal flavors, Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice, is spreading holiday cheer through its new initiative: Cheers to Giving.
Guide chronicles the role bars have played in LGBTQ+ history
October 27, 2021
In celebration of LGBTQ+ History Month, Miller Lite, a brand of Chicago-based Molson Coors Beverage Co., is partnering with historian Eric Cervini for the release of “Beers and Queer History,” a brief history guide detailing how bars and bar culture have played a crucial role in empowering the community to live authentically and freely, the company says.
Hubs aim to accelerate company's digital capabilities
October 26, 2021
PepsiCo Inc., Purchase, N.Y., announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. These hubs, located in Dallas and Barcelona, Spain, are expected to create more than 500 new, high-caliber data and digital jobs during the next three years, bringing additional opportunity to the regions. By creating state-of-the-art spaces designed for real-time collaboration, the talent and capabilities housed in these Digital Hubs will drive PepsiCo's digitalization agenda and create a strong, global digital delivery network, the company says.
Coffee brand adds 2 Friends of Whole Foods Market cafes in retailer
October 26, 2021
Philadelphia-based La Colombe announced growth with Whole Foods Market Inc., Austin, Texas, which launches the brand into the national spotlight as a key relationship for the retailer, the company says.
Phillips Distilling Co., Princeton, Minn., announced Revel Stoke has introduced a bold new line of flavored whiskies that speaks to today's independent whisky drinker.