Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of its new Margarita Style Hard Seltzers. Putting Truly’s spin on the traditional Margarita, the line features four new flavors: Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili. All will be available nationwide in the Margarita Style Mix Pack throughout January.

Topo Chico Hard Seltzer is kicking off the new year with a bang by launching its highly anticipated Topo Chico Ranch Water Hard Seltzer in select regional markets and releasing its variety pack nationwide. Inspired by the taste of the popular cocktail recipe made famous by Texas bartenders, Topo Chico Ranch Water Hard Seltzer features real lime juice and a refreshing, crisp taste, the company says.

Health-Ade, Torrance, Calif., is launching Keep The Happy in Happy Hour, a campaign to kick off the new year and inspire consumers to choose kombucha as they look for alcohol swaps. 

Miller Family Wine Co., Santa Maria, Calif., announced its newest wine venture: Hand on Heart ― a collection of premium, non-alcohol wines developed in collaboration with Iron Chef Cat Cora.

G FUEL, a brand of West Babylon, N.Y.-based Gamma Labs, developed a new Collector's Box in collaboration with Warner Bros. Pictures to celebrate the release of “The Matrix Resurrections,” now playing in theaters and streaming on HBO Max. 

Wynk THC & Seltzer, Columbus, Ohio, now is available in Maine for “canna-curious” folks looking for the low-key, chill vibe that can be achieved with a microdosed one-to-one ratio of THC and CBD. 

Dry January continues to gain popularity among the “sober curious” looking to experiment with the alcohol-free lifestyle. To assist those who want to give it a try, Minneapolis-based Hairless Dog Brewing Co. has revealed its Dry January Survival Kits. 

Fine wine marketer Wilson Daniels, New York, announced the addition of Bergström Wines to its national portfolio, adding Oregon’s Willamette Valley to the range of revered winegrowing appellations it represents. A family legacy rooted in small-scale, biodynamic farming and winemaking for 24 years, Bergström Wines is in perfect alignment with Wilson Daniels’ commitment to represent families who produce terroir-expressive wines through environmentally responsible practices, the company says.

Binske’s new coffee-infused chocolate bars will be the latest addition to a robust line of premium cannabis chocolate products in the Binske portfolio, all of which are made with one of the most prized varieties of cacao, exclusively sourced by Binske from the heart of Peru, the company says.