Purchase, N.Y.-based PepsiCo Beverages North America (PBNA) announced a $35 million investment with Closed Loop Partners that will create the "Closed Loop Local Recycling Fund," an innovative circular economy initiative to advance new small-scale, modular recycling systems in communities across the United States, it says.

New Belgium Brewing, Fort Collins, Colo., and Imperfect Foods announced the release of Citrus Rescue IPA, a fruited IPA brewed using oranges that might not be “perfect” by society's narrow beauty standards due to little scars and blemishes but are just as adorable, healthy and delicious, the companies say.

Napa Valley, Calif.-based fine wine importer Demeine Estates is solidifying its commitment to leadership in the wine industry with the launch of its Dream It, Live It campaign, an annually selected professional partnership opportunity aimed toward wine entrepreneurs. 

Monster Beverage Corp., Corona, Calif., has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330 million in cash. The transaction will bring the Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch brands to the Monster beverage portfolio. 

Minneapolis-based So Good So You launched its newest blend: Happy. The organic blood orange guava cold-pressed juice shot is powered by ashwagandha, an adaptogen that helps the body regulate its functions, including mood and mental clarity, the company says.

Juicy Juice, a brand of Harvest Hill Beverage Co., Stamford, Conn., is helping families come together by partnering with mom, self-taught cook and recipe developer Siri Daly for ideas on how to spend time as a family in the kitchen. 

Southern Glazer’s Wine & Spirits, Miami and Dallas, announced that Prestige Wine Imports, importer of a diverse portfolio of high-quality Italian wines, is expanding its distribution relationship to seven additional markets: Maryland, Delaware, Kentucky, North Dakota, South Dakota, Wyoming and Washington D.C.

Global pop superstar Katy Perry, in partnership with Los Angeles-based AMASS and its Master Distiller Morgan McLachlan, launched De Soi, a line of sparkling ready-to-drink non-alcoholic apéritifs with natural adaptogens.

Constellation Brands Inc., Victor, N.Y., entered into a brand authorization agreement with The Coca-Cola Co., Atlanta, in the United States to bring the FRESCA brand into beverage alcohol through the manufacturing, marketing, distribution and launch of FRESCA Mixed, a new line of spirit-based, ready-to-drink (RTD) cocktails that are well-aligned to a number of emerging consumer trends, it says. 

Breakthru Beverage Group, New York, announced they have a signed agreement to purchase Missouri-based Major Brands, further expanding the company’s North American footprint. Once the deal is completed, which is expected this spring, Major Brands will join the Breakthru Beverage family and begin to deploy the company’s extensive suite of capabilities to help suppliers and customers better reach their target consumers and drive results.