Balance Calories Initiative halfway to national goal to reduce beverage calories by 20%
February 3, 2022
Calories consumed from beverages continue to decline in communities where obesity rates are above the national average, according to an independent evaluator. For four years straight, the actions the beverage industry is taking nationally with public health partners to reduce the sugar people get from beverages is working, and the data proves it, states American Beverage, Washington, D.C.
Distillery increases distribution footprint to 10 states
February 2, 2022
The Jack Daniel's Distillery and the Nearest Green Distillery announced that Minneapolis-based Du Nord Social Spirits, a small batch distillery producing gin, vodka, liqueurs and whiskeys, is the first graduate of the Business Incubation Program, one of the core pillars of the Nearest & Jack Advancement Initiative.
Derek Hill’s tenure spans 30 years in the Pepsi system
February 1, 2022
Raleigh, N.C.-based Pepsi Bottling Ventures LLC (PBV), a joint venture of Suntory Group and PepsiCo, named Derek Hill as president and chief executive officer (CEO). The announcement followed the retirement of Paul Finney, who served as president and CEO from 2012-2021.
Rockstar Unplugged launch coincides with new partnership with MTV
February 1, 2022
Rockstar Energy Drink, a brand of Purchase, N.Y.-based PepsiCo, is creating a new kind of energy drink with the launch of Rockstar Unplugged. Rockstar Unplugged focuses less on providing a big hit of energy and more focus on enhancing good vibes with ingredients like hemp seed oil and B vitamins, the company says.
Following two years of significant change, the term pivot has resonated throughout the beverage industry to signify how nimble manufacturers, suppliers and distributors can adjust during the COVID-19 pandemic.
Limited release La Fête du Blanc to join permanent line this year
January 31, 2022
Donae Burston, founder and CEO of La Fête Wine Co., Miami, announced that Chris Paul (CP3), Phoenix Suns point guard and 11-time NBA all-star, has joined the La Fête Wine Co. family as an equity partner. Founded in 2019 as a fresh, modern and inclusive wine brand geared toward drinkers of all backgrounds, Paul joins the company at a time of extraordinary growth, the company says.
Exclusive offers with convenience store coincide with energy drink launch
January 28, 2022
CELSIUS, a brand of Boca Raton, Fla.-based Celsius Holdings Inc., announced a new flavor exclusively available at participating 7-Eleven and Speedway stores. Sparkling Mango Passionfruit CELSIUS energy drink is a combination of sweet and tart for an afternoon pick-me-up, or as the ideal beverage to pair with 7-Eleven snacks, the company says.
From bone broths, plant-based beverages to ready-to-drink coffees and teas, functional beverages that support immunity, digestive health and overall health and wellness are thriving.
Simply Spiked Lemonade variety pack to launch this summer
January 25, 2022
Chicago-based Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply.
Martha’s Chard is brand’s 1st California Chardonnay
January 25, 2022
Treasury Wine Estates’ 19 Crimes, Napa, Calif., added a new face to its lineup of boundary pushing and culture molding characters: Martha Stewart. An American businesswoman known for her entrepreneurial skills and ever evolving lifestyle, Stewart adds another bullet to her resume: winemaker.