Foundation also reveals HBCU Initiative, scholarship program
March 8, 2022
The McBride Sisters SHE CAN Fund announced its support of women in the food and wine industries as the prime focus of its Professional Development Fund in 2022. The SHE CAN Fund also reveals the results of its Historically Black College and University (HBCU) Initiative and Academic Scholarship Program in partnership with Southern University, which awarded $50,000 to Southern University's Agricultural Research and Extension Center and College of Agricultural Family and Consumer Sciences (SU Ag).
ZOA has expanded is healthy energy drink portfolio with a pre-workout supplement: ZOA+. Launching exclusively with GNC, ZOA+ reimagines the traditional powder-based pre-workout options with its zero sugar, 12-ounce ready-to-drink supplement packed with 200 mg of natural caffeine, while maintaining a fruit-forward flavor profile, the company says.
Uncle Matt’s Organic, Clermont, Fla., is excited to announce the launch of Matt50 Orange Juice Beverage. Matt50 contains half the sugar and calories as regular orange juice and is boosted with 100% daily value of vitamin C, plus prebiotics and probiotics for gut health and immune support.
U.S. sales to reach $46 billion in 2026, firm projects
March 2, 2022
Global cannabis sales for 2022 will reach just more than $35 billion, a jump of approximately 22% compared with 2021 sales of $29 billion, according to BDSA’s most recent five-year rolling market forecast update. BDSA, Louisville, Colo., forecasts global cannabis sales will surpass $61 billion in 2026, a compound annual growth rate (CAGR) of more than 16%.
Percentage of new launch sale to be donated to Global Fund for Women
March 1, 2022
Female-founded Luna Bay Booch, Chicago, announced the launch of a new limited-edition 6% ABV Raspberry Rose flavor to celebrate Women’s History Month. To mark the special occasion, Luna Bay Booch will donate a percentage of sales from the exclusive flavor to the Global Fund for Women.
Ready-to-drink beverage alcohol brand announces equity crowdfunding campaign on Wefunder
February 28, 2022
BeatBox Beverages, Austin, Texas, announced its newest flavor: Juicy Mango. As the eighth flavor of the popular ready-to-drink brand’s lineup, Juicy Mango is bursting with fresh fruit flavor and a blend of sweet and tangy notes, the company says.
Launch coincides with release of LightSky TropiCooler, a limited-edition mini fridge
February 24, 2022
Blue Moon Brewing Co., a division of Chicago-based Molson Coors Beverage Co., announced the expansion of Blue Moon LightSky, the brand’s light and flavorful, citrus-forward beer, with its first line extension: LightSky Tropical Wheat, it says. Tropical Wheat is the second innovation in the growing Blue Moon LightSky family following LightSky Citrus Wheat.
With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.