Sparkling kombucha beverage features 5 billion live probiotics
April 5, 2022
Middlebury, Vt.-based kombucha brand Aqua ViTea introduced Aqua Seltzers, a bubbly beverage packed with probiotics for immune and gut health. Like all of Aqua ViTea's beverages, the new Aqua Seltzers are USDA Organic, GMO-free, gluten-free, vegan, and always low in calories and sugar.
Ocean Spray Cranberries Inc., Boston, announced a collaboration with Atlantic Sea Farms, a women-run regenerative kelp aquaculture company, also local to New England, based in Maine, for ingredient use in Atlantic Sea Farms’ Cranberry Kelp Cubes. The sustainably grown kelp product further expands Ocean Spray's functional product and ingredients portfolio.
In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.
Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the second Coca‑Cola Creations offering presents the first-ever Coca-Cola flavor born in the metaverse. Coca-Cola Zero Sugar Byte will bring the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds.
Diageo plc, London, announced it has acquired 21Seeds, a rapidly growing flavored tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus and Cucumber Jalapeño.
Beers to support Red Cross Humanitarian Relief Efforts, Pink Boots Society
March 30, 2022
Iron Hill Brewery (Iron Hill), Exton, Pa., announced the release of three limited release beers for two crucial causes: relief efforts in Ukraine and education for women and/or non-binary individuals in brewing.
Walmart to debut limited-edition energy drink in April
March 30, 2022
With bright summer days on the horizon, Red Bull unveils the latest in their Red Bull Edition series with the launch of Red Bull Summer Edition Strawberry Apricot. The limited time offering will be available on April 4, in select retailers, and nationwide on May 1 just in time for the warmer weather ahead.
SVEDKA Tropics Tea Spritz available in 3 flavors nationwide
March 29, 2022
SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, is twisting things up this spring and summer with the launch of their latest extension: SVEDKA Tropics Tea Spritz, a new spirits-based hard seltzer.
The limited-edition labels celebrate the Jackson Family's legendary racehorse, Good Magic
March 25, 2022
Kendall-Jackson, Sonoma County, Calif., announced the release of two co-branded, limited-edition wines to honor a partnership in which Kendall-Jackson is the Preferred Wine of the Kentucky Derby (May 7).
Pepsi is giving Pepsi Maple Syrup Cola to 2,000 fans who #ShowUsYourStack
March 24, 2022
Purchase, N.Y.-based PepsiCo, in partnership with Glendale, Calif.-based IHOP, released a new highly limited-edition flavor: Pepsi Maple Syrup Cola. The limited-edition cola combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi, it says.