Lifting Project cause-based initiative helps make fitness more accessible
May 2, 2022
Muscle Milk announced its first cause-based initiative, the Lifting Project to help make fitness more accessible to individuals in underserved communities. With the launch of the Lifting Project, Muscle Milk also is announcing the next iteration of its consumer engagement campaign Own Your Strength.
Ranch Rita portfolio at major retailers nationwide this month
April 26, 2022
Lone River Beverage Co. announced the launch of its new Margarita style beverage, Lone River Ranch Rita. Ranch Rita, made with agave nectar and a taste of lime, is a premium take on the canned Margarita style beverage, with quality ingredients, full flavor and a 6% ABV.
The BevOps Fleet Summit welcomed attendees to its return to in-person with the 15th annual conference, which took place March 22-24 at the M Resort in Henderson, Nev.
Consumers in the United States are opting to spend more on their drinks in bars and restaurants as premiumization drives the recovery of the on-premise channel after COVID-19. A trend that was paused during the pandemic now is accelerating again, CGA’s exclusive On Premise Measurement (OPM) service shows. The premium price tier of the spirits market took a 40% share of sales by value in February 2022, while super-premium took 18%.
Collective helps provide renewable electricity to bars, music venues and stadiums
April 21, 2022
Budweiser, a global brand of AB InBev, Leuven, Belgium, unveiled the global launch of The Energy Collective to help provide renewable electricity to bars, music venues and stadiums around the world. This launch follows and contributes to Budweiser parent company AB InBev's recently announced ambition to achieve net zero emissions across its value chain by 2040.
ZenWTR recently received Plastic Negative Certification from Plastic Credit Exchange
April 20, 2022
ZenWTR, Los Angeles, is celebrating Earth Day by announcing the initial distribution of its 1% For the Oceans donation that will go to numerous organizations with missions to protect and preserve our oceans and advance recycling in the United States. As part of the company's 1% For the Oceans initiative, 1% of total sales is committed to ocean conservation and recycling education and advocacy.
Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, appointed Ken Sylvia to CEO, effective April 12. As a driven leader, Sylvia will continue to fulfill Talking Rain’s mission of “Creating Connections with Every Sip” by prioritizing employee development, community engagement, product innovation and corporate responsibility, the company says.
Sparkling water brand, musical artist partner for campaign to turn around bummer moments
April 15, 2022
Purchase, N.Y.-based PepsiCo’s bubly sparkling water launched a new campaign to show consumers that everyday bummer moments have a silver lining ― or to “see the bubly side.” To help kick off the year-long campaign, bubly is joining forces once again with Michael Bublé, whose serenades bring smiles to people around the world.
AriZona Beverages partners with The Long Walk to Freedom Foundation
April 12, 2022
AriZona Beverages, Woodbury, N.Y., launched Red Tea in 20-ounce tall boys, bringing the national drink of South Africa to the mainstream market in the United States. AriZona Red Tea is naturally caffeine free, made with real sugar, and only 70 calories in each serving.
Championship Citrus Cherry available on GameFuel.com
April 7, 2022
MTN DEW GAME FUEL, a brand of Purchase, N.Y.-based PepsiCo, and Dr Disrespect are taking their relationship to the next level with the release of Championship Citrus Cherry. The fan favorite is finally back and bolder than ever, including a limited-edition can while supplies last on GameFuel.com.