Crown Royal, a brand of Diageo North America, New York, announced the continuation of its multi-year NFL partnership, which includes the "Kick off with Crown Royal” campaign by dedicating $25,000 from the Crown Royal Generosity Fund to the Southern Smoke Foundation, an organization created to take care of food and beverages workers who need it most.

XTEND, a brand of Austin, Texas-based Nutrabolt, today announced the launch of a new product in its line of hydration and recovery amino acids: XTEND Healthy Hydration.

Hamilton, Bermuda-based Bacardi announced it is cutting approximately 140 tons of single-use plastic annually by removing plastic pourers from its bottles in the U.S., Canada, Puerto Rico, Spain and Portugal. The removal has already begun, and by early next year, all 1.75-liter bottles of BACARDÍ rum – including Superior, Gold and Coconut – in the U.S., Canada and Puerto Rico will no longer contain the plastic pourer, cutting 76 tons of plastic annually, the company says.

Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, revealed the latest limited-edition indulgence: Dr Pepper Bourbon Flavored Fansville Reserve.

The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., released a new export report that shows that U.S. spirits exports are gradually rebounding following the lifting of the EU and UK retaliatory tariffs on American whiskeys and other spirits categories. 

Primo Water Corp., Tampa, Fla., announced that Primo Water North America (PWNA), a wholly-owned subsidiary of Primo, has acquired substantially all the assets of Crystal Spring Water Co., a bottled water company based in Rhode Island.

The National Beer Wholesalers Association (NBWA) kicked off its 85th Annual Convention and Product Showcase in Chicago. Taking place annually, the convention brought more than 1,700 attendees together from across the country to hear from industry leaders, attend educational programing and discuss the future of the industry.

The 16-ounce beverage lineup, which consists of Berry, Watermelon and Grape flavors, will gain OrangeSicle, Pineapple Splash and Tropical Burst.

All the flavors contain just 3.2% alcohol by volume (ABV). These tropical flavors are available in 12 count 12-ounce bottles or cans at major retails across the United States while now and supplies last through January 2023.

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four flavors: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.