Brand introduces a new taste for fall, made with real squeezed apples in sparkling and spiked varieties
September 6, 2022
Newton, Mass.-based Spindrift, the sparkling water and hard seltzer brand made with real squeezed fruit, announced the release of its first-ever seasonal offering: Spiced Apple Cider. Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor, it says
ROAR Organic, Bethlehem, Pa., shared it is heading into Q4 with a number of notable updates to finish out the year. With the latest SPINS data reporting ROAR Organic retail sales are up 87% year-to-date, the beverage brand continues to expand, including its recent national launch into Whole Foods Market, an upcoming launch into 95% of Kroger stores nationwide, increased availability in key retailer Albertsons/Safeway, and a new president in beverage veteran Bill Lange.
The limited-edition collab includes Halloween mystery flavor, the VOO-DEW Grim
September 1, 2022
North America’s largest Halloween retailer, Spirit Halloween, Egg Harbor Township, N.J., teamed up with MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, to help DEW Nation celebrate this Halloween season in style. The two brands are collaborating on a new collection of costumes inspired by three fan-favorite MTN DEW flavors and the VOO-DEW Grim, the embodiment of the iconic Halloween mystery flavor, MTN DEW VOO-DEW.
New campaign features real fruit flies to show real fruit juice
September 1, 2022
The campaign features Truly’s newest fans: fruit flies. The fruit flies are a fun way to showcase how Truly’s are produced with real fruit juice, the company says.
Partnership gives fans a glimpse into Andrew’s intense training
August 31, 2022
Rockin’ Protein, a brand of Phoenix -based Shamrock Farms, announced that pro football tight end Mark Andrews is the brand’s newest athlete influencer. Kicking off the partnership with a campaign titled The Beat Mandrews Challenge, fans will enjoy a look at how one of the most dominant players in football trains and fuels with the help of his favorite ready-to-drink protein beverage, it says.
Consumers receive glam package, professional photographer for photos
August 30, 2022
To meet consumers’ social media needs, St. Francis Winery & Vineyards is making guests picture-perfect with the newly launched Instagram Approved Package.
Creative for canned cocktail brand asks consumers their take on ‘fizz’
August 29, 2022
Loyal 9 Cocktails and Showtime Late-Night Talk Show Host and Comedian Ziwe announce the brand’s first-ever national campaign airing across digital and social media platforms.
To celebrate the return of pumpkin season, Los Angeles-based Califia Farms announced an addition to its fall product lineup: Pumpkin Spice Oat Barista. Inspired by the success of Califia's best-selling Oat Barista Blend, Pumpkin Spice Oat Barista froths and steams beautifully and is made with simple, plant-based ingredients, including real pumpkin puree plus cinnamon, nutmeg and ginger, the company says.
The Orange Blossom Classic Committee announced Boca Raton, Fla.-based Celsius Holdings Inc., makers of the global fitness drink CELSIUS, as the official game-day energy drink sponsor of the match-up between HBCU powerhouses Jackson State University and Florida A&M University on Sept. 4 at Hard Rock Stadium in Miami Gardens, Fla.