PepsiCo, Purchase, N.Y., announced the launch of STARRY, a lemon lime-flavored carbonated soft drink bursting with lemon lime flavor that delivers a crisp, refreshing bite, the company says. STARRY in Regular and Zero Sugar versions is available now at U.S. retailers and foodservice outlets nationwide.

Partake Brewing, Calgary, Alberta, announced the incorporation of its Hazy IPA Varietal into the company’s wider portfolio as a result of consumer demand.

Califia Farms, Los Angeles, expanded its line of dairy-free products with the launch of USDA certified Organic Oatmilk and Almondmilk. With just three ingredients ― purified water, sea salt, oats/almonds ― and no oils or gums, the brand designed the latest offerings to meet the needs of consumers seeking products with fewer ingredients, yet at an accessible price point, it says. 

Corona, Calif.-based Monster Energy Corp. announced the launch of Monster Energy Zero Sugar. With a full launch in the first quarter of 2023, consumers can enjoy the taste of the flagship original Monster Energy Green, but without sugar, the company says.

Brown-Forman Corp., Louisville, Ky., announced that it has completed its acquisition of the Diplomático Rum brand and related assets from Destillers United Group S.L. (Spain). The company announced its agreement to purchase the brand in October 2022, giving Brown-Forman an entry into the growing super-premium-plus rum category.

Boisson, New York, announced its availability on beverage alcohol eCommerce shop Drizly to deliver elevated non-alcohol (NA) beverages to consumers throughout the nation, it says. Through this collaboration, consumers across the United States now can shop Boisson’s wide range of NA beverages on the Drizly app or web experience.

International Delight, a brand of Danone North America, Broomfield, Colo., is transporting coffee lovers from their kitchen tables to the most iconic orange couch in sitcom history with new limited-edition FRIENDS Manhattan Hazelnut Mocha creamer, in partnership with Warner Bros. Discovery Global Consumer Products.

Ojai, Calif.-based Magic Hour, an everyday luxury brand of organic, hand-crafted premium teas, announced the launch of its newest line: the Wanderlust Tea Collection. Artfully representing seasonal tastes and traditional herbs from around the globe, the line is aimed to take wellness seekers and foodies senses on a culinary tour of the world's most exotic locations through interpretations of regional cuisine blended with wellness botanicals, the company says.

Labatt Blue Light recently introduced its fruity take on non-alcoholic beer: Labatt Blue Light Non-Alc Strawberry Acai. With 75 calories, this year-round non-alcohol beer features bright notes of strawberry and popular acai. 

Ridgefield, Conn.-based ReserveBar, an established eCommerce leader in luxury and ultra-premium spirits, Champagne and wine and The Tasting Alliance, San Francisco, which operates a portfolio of global spirits and wine competitions, announced partnering to create Top Shelf. The immersive, multi-day event will bring together the world's most exciting, illustrious and award-winning brands and discerning consumers to experience the best that the industry has to offer, the companies say.