Boston-based Drizly, an Uber company, and Gopuff, Philadelphia, announced a partnership to provide immediate, on-demand delivery of drinks to adults of legal drinking age. This new collaboration brings the full Gopuff Liquor & More assortment of beer, wine and spirits to Drizly’s beverage alcohol eCommerce shop, while also expanding the number of BevMo! and Liquor Barn stores on the platform.

Chicago-based Molson Coors Beverage Co. unveiled a Coors Light and Miller Lite “big game” commercial with real money on the line. Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial — the first Super Bowl ad in more than 30 years, the company notes.

From now through Feb. 28, Louisville, Ky.-based Parrot Bay Rum is offering fans the chance to win a trip for two, or a “bae-cation.” Three winners, along with their baes, will win a tropical-inspired vacation, valued at $5,000.

Speakeasy Co., San Diego, an eCommerce platform for alcohol brands, has received funding for its third seed round, with $6.8 million raised. The funding was led by InvestBev, an investment firm in the industry, with a portfolio including Siempre Tequila and Fyllo.

BODYARMOR Sports Drink, a brand of The Coca-Cola Co., Atlanta, announced both an official partnership and $500,000 commitment to Operation Homefront, a national nonprofit whose mission is to build strong, stable and secure military families. BODYARMOR also launched a Cherry Lime flavor, with a military camouflage celebratory bottle in honor of those who serve and protect our country.

Premium Washington wine brand Browne Family Vineyards, Seattle, has partnered with environmental nonprofit One Tree Planted to create the Browne Forest Project. For each bottle of Browne Forest Project wine sold, a tree is proudly planted to help restore forests in the Pacific Northwest and beyond.

Breakthru Beverage Group, New York, announced that it has signed an agreement to acquire California-based Wine Warehouse, further expanding the company’s footprint to the largest U.S. beverage alcohol market. The transaction is expected to close this spring and is subject to usual and customary closing conditions.

Simply, a brand of Atlanta-based The Coca-Cola Co., will expand its portfolio with the brand’s first-of-its-kind mixology assortment: Simply Mixology. Simply Mixology will be available in three flavors ― Strawberry Guava Mojito, Lime Margarita and Peach Sour ― which were carefully selected based on consumer and industry trends.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced a new and improved Pepsi Zero Sugar. The company also is giving consumers the opportunity to redeem up to 10 million free Pepsi Zero Sugars starting during the NFL Playoffs through the Super Bowl. 

7-Eleven Inc., Irving, Texas, announced the newest addition to the Slurpee drink lineup: Vitaminwater Zero Sugar LOOK Slurpee. A blend of blueberry and hibiscus flavors, this sugar-free frozen drink is available now at participating 7-Eleven, Speedway and Stripes stores for a limited-time only.