Heineken will release new can packaging beginning this month, featuring an upscale new look with a tactile feel. The new can elevates the overall appeal of the package and reinforces

The distilled spirits industry is showing signs of recovery, reported the Distilled Spirits Council of the United States (DISCUS) in its presentation of 2010 economic data. Despite the growth, the

The Coca-Cola Co., Atlanta, announced its support of the Grocery Manufacturers Association (GMA) and Food Marketing Institute’s (FMI) Nutrition Keys voluntary front-of-pack labeling initiative. The GMA-FMI Nutrition Keys initiative provides

Lifeway Foods Inc., Morton Grove, Ill., announced its plans to celebrate the company’s 25th anniversary with new products and events. As part of its anniversary celebrations, Lifeway introduced a birthday

The $63 billion specialty food industry is on the rebound after two years of tightened spending, according to the latest consumer research from the National Association for the Specialty Food

Anheuser-Busch InBev's Bud Light, St. Louis, has partnered with Playboy to host an exclusive party during Super Bowl weekend in Dallas. The event will be held at the Bud Light Hotel

Bacardi U.S.A. product 42Below vodka, Coral Gables, Fla., has partnered with Vice, a media outlet, to debut “League of Two,” a new web series that explores the nature of creative

Odwalla, a wholly owned subsidiary of The Coca-Cola Co., Atlanta, announced that it will donate $0.10 from each bottle of its Mango Tango smoothie to the Haiti Hope Project. The

Seattle’s Best Coffee, a wholly owned subsidiary of Starbucks Corp., Seattle, launched its first-ever integrated, multi-channel advertising campaign and debuted the brand’s “Anywhere Great Coffee is Needed” strategy. The first

Sara Lee Corp., Utrecht, The Netherlands, announced a new five-year initiative to boost its sustainable commodity program for coffee. The company has pledged to more than triple its purchase of