Purchase, N.Y.-based PepsiCo brand SoBe partnered with iPhone game developer RockLive to give boxing, gaming and all-around fans the chance to train with boxer Mike Tyson.

The Abita Brewing Co., New Orleans, announced its plans to offer three of its flagship beer varieties in cans by early 2012.

The Coca-Cola Co., Atlanta, announced a contest to award 10 inspirational teens the chance to carry the Olympic Flame next July during the London 2012 Olympic Torch Relay.

The Coca-Cola Co., Atlanta, reports that its second quarter and year-to-date 2011 operating results are meeting or exceeding the company’s long-term growth targets and gaining volume and value share in total nonalcohol ready-to-drink (NARTD) beverages. Reported worldwide volume grew 6 percent in both the quarter and year-to-date. Excluding new cross-licensed brands in North America, primarily Dr Pepper brands, worldwide volume grew 5 percent in the quarter and year-to-date.

The Children’s Food and Beverage Advertising Initiative (CFBAI), a program of the Council of Better Business Bureaus, announced an agreement that will enforce uniform nutrition criteria for food and beverages advertised to children. The CFBAI in collaboration with top food industry scientists and nutritionists developed the nutrition criteria. 

Hennessy announced its exclusive Hennessy V.S bottle collaborative project with world-renowned artist KAWS; The bottle will hit shelves in September. A brand of LVMH Moet Hennessy Louis Vuitton S.A., Paris, Hennessy’s limited edition KAWS Hennessy V.S bottles will be adorned with signature KAWS artwork and will be individually numbered. 

Building on its global momentum, Starbucks Coffee Co., Seattle, announced a new corporate structure to accelerate its growth strategy, which the company says will take effect by the end of September.

Sprite, a brand of The Coca-Cola Co., announced that 21 basketball courts nationwide will be refreshed during the first phase of its Sprite Spark Parks Project.

Stone Brewing Co., Escondido, Calif., released its latest collaboration beer, Baird/Ishii/Stone Japanese Green Tea IPA.

PepsiCo brand Mountain Dew is celebrating the permanent availability of Mountain Dew Throwback, which is sweetened with sugar, with a fully interactive online “Throwback Shack.”