Anchor Brewing Co., San Francisco, continued its spirit of innovation with San Pancho, a craft Mexican Style Lager with Lime rolling out nationwide this spring. The brew is a celebration of the rich mural culture and arts tradition in the Bay Area, the company says. 

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, unveiled a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future, the company says. 

Santa Clarita, Calif.-based Princess Cruises announced Lavazza, Turin, Italy, now is the line’s Official Coffee Partner. Lavazza offerings will begin rolling out on Princess ships throughout the spring and guests can expect to partake on the brand’s array of hot coffee options and ready-to-drink cans. The two brands also will collaborate on upcoming marketing campaigns, promotions and exclusive events.

The Wine Group (TWG), Livermore, Calif., and Southern Glazer’s Wine & Spirits, Miami, announced that they have expanded their relationship to form a national strategic alignment. The new agreement includes a portfolio expansion in the open markets of the District of Columbia, Florida, Indiana, Louisiana, Maryland, Oklahoma, South Carolina, and Texas, as well as the brokerage markets of Maine, Mississippi, and New Hampshire. The Wine Group will begin the transition of its portfolio to these markets beginning April 1, with Southern Glazer’s exclusive responsibility taking effect May 1.

Hiru Corp. announced it has entered into a new multi-million-dollar co-packing agreement with VOSS Water, a high-end producer of high end still and sparkling water products.

White Claw, a brand of The Mark Anthony Group of Companies, announced the launch of new White Claw Premium Vodka, a triple wave filtered vodka. The filtration process uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive taste, aroma, and smoothness, according to the company.  

With a smooth and delicate flavor thanks to a three-time distillation process, it has become “a favorite among consumers who are looking for a whiskey that is complex, yet approachable.”

Coors Light announced the launch of Coors-icles, non-alcohol beer-flavored popsicles for passionate college basketball fans. March is pure chaos, with busted brackets, buzzer beaters and nail-biting stress, that’s why Coors Light, the beer made to chill, introduced Coors-icles, non-alcohol beer-flavored popsicles, to make sure fans 21 and older stay chill when things get heated this March, it says.

PepsiCo Beverages North America (PBNA) and Frito-Lay North America (FLNA) announced a commitment of $3.3 million in funds toward water replenishment projects across North America. These projects aim to advance Purchase, N.Y.-based PepsiCo’s effort to become Net Water Positive by 2030.

Earlier this month, BHC unveiled a Cherry Limeade hard cider. The flavor was inspired by the popular Slushie flavor combo and blends juicy cherries and tangy lime flavors, the company says.