Purchase, N.Y.-based PepsiCo’s Pepsi brand is calling on its fans to “Dance for a Chance” to win exclusive prizes and opportunities as part of the brand’s Iconic Summer promotion. Starting July 4, fans who submit a 10-second dance video clip themed after Pepsi's latest TV commercial, “Mirrors,” featuring R&B artist Beyoncé, may be eligible to win the chance to appear in a unique "super fan" music video choreographed by Beyoncé's choreographer, Chris Grant.

Healthy flavors, such as herbs and spices, honey and new-generation superfruits will be the next hits in the global beverages market, according to Innova Market Insights, the Netherlands. Although flavor trends can vary markedly by region, research data from Innova indicates that rising interest in superfruits is evident globally, with pomegranate still leading the field.

Constellation Brands Inc., Victor, N.Y., reported a 6 percent increase in net sales reaching $673 million for the first quarter of its fiscal-year 2014.

New Amsterdam Spirits, Modesto, Calif., announced the newest additions to its portfolio: New Amsterdam Citron and Coconut Flavored Vodkas. Like its existing flavored vodkas, both New Amsterdam Citron and Coconut are five times distilled and made from high-quality grains and fruit flavors, it says.

Plano, Texas-based Dr Pepper Snapple Group’s Snapple brand is celebrating “nothing” through a new contest.

New York-based Pernod Ricard USA announced a reorganization and expansion of its spirits marketing team, effective July 1. The revamped group is designed to further enhance the existing momentum behind the company’s key spirits brands while capitalizing on key growth drivers such as innovation, multicultural marketing and digital media, the company says.

Brown-Forman Corp., Louisville, Ky., announced its intention to expand the Woodford Reserve Distillery to meet the anticipated growing global demand for its super-premium Woodford Reserve Kentucky bourbon. The more than $35 million investment includes the addition of three new warehouses capable of housing more than 165,000 barrels of bourbon.

Chicago-based MillerCoors announced that its Golden Brewery in Golden, Colo., now is landfill-free. Building on its experience in making four of its other breweries landfill-free, this latest achievement means that one of the largest breweries in the United States eliminated an average of 135 tons of waste monthly that was previously sent to a landfill, according to the company.

Kona Brewing Co., Kailua-Kona, Hawaii, invites its beer fans of legal drinking age to share their summer fun photos with the Kona Brewing Summer Bucket List sweepstakes. One grand prize winner will be treated to an endless summer of bucket list activities in the surf, sun and sand in Hawaii.

Kicking off the start of summer, Seattle-based Starbucks Coffee Co. introduced a new lineup of summer beverages.