Brands give fans the chance to bid for Xbox One systems
September 3, 2013
This fall, Purchase, N.Y.-based PepsiCo’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through their "Every 2 Minutes" online auction experience.
Agreement expands Sunny Sky’s bar and nightclub presence
August 28, 2013
Sunny Sky Products LLC, a Houston-based manufacturer and distributor of specialty dispensed beverages, completed the acquisition of Turbo Energy Drink LLC, Redmond, Wash., in an all-cash transaction. According to Sunny Sky, the acquisition will expand distribution of its beverage offerings further into the on-premise channel — particularly into bars and nightclubs.
Open Canvas inspires artists to depict the message “The Future is Yours to Create”
August 27, 2013
Through Absolut’s Open Canvas initiative, the Purchase, N.Y.-based brand of Pernod Ricard USA invited more than 15 emerging artists to transform Divisadero Street in San Francisco into a public interactive art exhibit. From coast to coast, Absolut is working to inspire creative risk-taking by collaborating with local artists to transform entire street blocks into pieces of art. The initiative first launched in Williamsburg, a neighborhood in Brooklyn, N.Y., earlier this summer and now is available for local San Francisco passers-by to interact with and enjoy through Sept. 1.
Public-private partnership with USAID will increase Colombian coffee yields, enhance economic opportunities for Colombian farmers
August 27, 2013
Starbucks Coffee Co., Seattle, announced that it will open its first café in Colombia next year, expanding the company’s longstanding relationship with Latin America and its 42-year heritage with Colombian coffee farmers.
National poll conducted on behalf of Red Bull shows energy is primary obstacle to productivity
August 26, 2013
A national poll of U.S. workers conducted by Harris Interactive, Rochester, N.Y., on behalf of Santa Monica, Calif.-based Red Bull North America found that lack of energy is a primary obstacle to productivity in the workplace. In fact, 4 percent of American employees report tiring after just one hour of work, and employed adults between the ages of 18 and 54 are three times more likely than those ages 55 and older to start feeling less productive within the first three hours of their workdays, it reports.
Functional water brand partners with Hip Hop Public Health, Partnership for a Healthier America
August 23, 2013
New York-based functional water brand Wat-aah! announced its role as presenting sponsor of the "Songs for a Healthier America" program, which will be produced by Hip Hop Public Health (HHPH), and Washington, D.C.-based The Partnership for a Healthier America (PHA), whose honorary chairwoman is First Lady Michelle Obama.
Graphic highlights ingredients, consumption and nutrition
August 21, 2013
The New York Times Co.’s About.com, a website that provides consumers with information on numerous topics, released an infographic detailing aspects of the American beer market.