Campbell Soup Co., Camden, N.J., reported a 2 percent decline in sales to nearly $2.2 billion for the first quarter of fiscal-year 2014, which includes the three months ending Oct. 27.
Distillery tour highlights legacy of Evan Williams
November 19, 2013
Heaven Hill Distilleries Inc., Louisville, Ky., opened a new $10.5 million artisanal distillery to bring tourism and a unique brand experience for Evan Williams drinkers to the area. The Evan Williams Bourbon Experience opened to the public on Nov. 15. The new artisanal distillery and tourism experience is officially the eighth stop on the Kentucky Bourbon Trail tour and the first stop in Louisville.
‘Bacardi Untameable Since 1862’ global campaign unites product portfolio
November 19, 2013
Honoring its 150-year legacy, Hamilton, Bermuda-based Bacardi Limited announced the launch of its new “Bacardi Untameable Since 1862” global marketing campaign, which tells the stories behind Bacardi rum and its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit.”
Fans call for return of rye whiskey after it disappears from shelves
November 18, 2013
Wild Turkey, a brand of San Francisco-based Campari America, is bringing back its Wild Turkey 101 Rye. After an absence from the market for approximately a year because of the unexpected high demand, the Kentucky straight rye whiskey is returning to bars in select markets this month.
Coffee brand to give away ground coffee samples, free coffee at cafes
November 14, 2013
Seattle’s Best Coffee, part of Seattle-based Starbucks Corp., will give the 20 percent of Americans who will be working on Black Friday a pick-me-up with a free coffee offer.
Donations help relief effort in wake of Typhoon Haiyan
November 13, 2013
In the wake of the devastation caused by Typhoon Haiyan on Friday, Nov. 8, beverage companies are working fast to send aid to affected communities in the Philippines. The typhoon flattened towns, destroying at least 80,000 homes and leaving more than 582,000 people homeless and more than 2,275 dead, according to a CNN report.
Former NFL wide receiver Keyshawn Johnson tapped to offer entertaining tips
November 13, 2013
Heineken USA, White Plains, N.Y., announced its new “Bring Your Sunday Best” retail program featuring its Heineken, Dos Equis, Newcastle Brown Ale, Strongbow Cider and Tecate brands.
Trust, traceability could be keys to boosting consumer confidence
November 12, 2013
Innova Market Insights, the Netherlands, released its Top 10 list analyzing the latest trends impacting the food and beverage industries. Some of the top trends include moves to reduce the amount of food waste as consumers simultaneously adapt their habits in times of continuing austerity. These trends come as the industry focuses on regaining consumer trust, following a year of negative headlines, the market research firm says.