Winery expands from Napa Valley with 20-acre vineyard site located in Washington’s Red Mountain AVA
December 20, 2013
Originally rooted in Napa Valley, Duckhorn Wine Co. is taking its wine-making expertise to Washington state with the acquisition of a 20-acre vineyard site in the acclaimed Red Mountain American Viticultural Area (AVA).
New cohorts analyze consumers by healthy behaviors, age
December 17, 2013
Chicago-based Information Resources Inc. (IRI) released two new major demographic segmentations to help consumer packaged goods (CPG) manufacturers and retailers better understand consumers. The NutriLink segmentation classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics, while the SilverLink segmentation specifically analyzes U.S. adults aged 50 and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.
Marketing campaign supports new limited-edition Newcastle Cabbie Black Ale
December 16, 2013
Adding to its popular “No Bollocks” marketing campaign, Heineken USA’s Newcastle brand took the idea of advertising on cabs to a new level in order to promote its new Newcastle Cabbie Black Ale.
California, Texas and New York among top-grossing states for craft beer
December 16, 2013
According to a new analysis by the Brewers Association (BA), small and independent American craft brewers contributed $33.9 billion to the U.S. economy in 2012. This figure is derived from the total impact of beer brewed by craft brewers as it moves through the three-tier system, as well as all non-beer products that brewpub restaurants sell.
The Coca-Cola Co., Atlanta, announced management and organizational changes related to Coca-Cola Americas in order to accelerate growth. Following the reorganization of the company’s operating structure last year, The Coca-Cola Co. is taking further action to streamline its focus and expedite its refranchising to independent bottling partners.
Consumers are more likely to buy a drink at a c-store while holiday shopping
December 12, 2013
As consumers rush to finish their holiday shopping, they say they will rely more on convenience stores for beverages and snacks, stocking stuffers, party items and cash from ATMs, according to a consumer survey released by the National Association of Convenience Stores (NACS), Alexandria, Va.
The Boston Beer Co. chart released in celebration of National Lager Day
December 10, 2013
In celebration of National Lager Day, Dec. 10, Samuel Adams, a brand of Boston-based The Boston Beer Co., released an infographic detailing historical facts compiled by its brewers as well as survey results compiled by Wakefield Research, Arlington, Va.
Tapping into some of the latest consumer trends toward natural, infused products, Skyy Vodka added two new flavors to its line of Infusions flavored vodkas.