Although retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved the way for a “total retail” experience, according to New York-based PwC’s report “Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model.” Based on a survey of more than 15,000 online shoppers globally, the study reveals eight consumer expectations that call upon retailers to create a total retail business model transformation.

The Skinnygirl brand has entered another new beverage segment with the announcement of its new, low-calorie Skinnygirl Water Enhancers.

Epicurex LLC, North Miami Beach, Fla., has joined forces with Hialeah, Fla.-based Sedano’s Supermarkets to retail its Cocozia 100 percent organic coconut water. Sedano’s Supermarkets is expected to sell the entire Cocozia lineup, including original, coffee, pineapple, mango and chocolate varieties, at its 34 stores in Florida.

Ole Smoky Tennessee Moonshine, Gatlinburg, Tenn., has appointed Miami-based Monarq Group as the exclusive importer of Ole Smoky moonshines to Latin America, the Caribbean and U.S. duty-free retailers.

Hangover Joe’s Holding Corp., Highland Ranch, Colo., signed a licensing deal with Git-R-Done Productions Inc. to launch a new, non-caffeinated, all-natural energy shot featuring Larry the Cable Guy.

In anticipation of the upcoming 2014 FIFA World Cup Brazil, St. Louis-based Anheuser-Busch’s Budweiser brand revealed “Rise As One,” a global creative campaign on behalf of its sponsorship of the tournament.

Northfield, Ill.-based Kraft Foods Group released its 2014 Innovations Hot List infographic. The infographic details trends and new products from the company including the new Mio Energy Acai Berry Storm and Tropical Fusion flavors.

The Coca-Cola Co., Atlanta, released its full-year and fourth quarter 2013 results. Worldwide volume growth of 2 percent for the full year and 1 percent for the fourth quarter were reported.

Castle Brands Inc., a New York City-based developer and international marketer of premium and super-premium branded spirits, reported financial results for the three- and nine-month periods ending Dec. 31, 2013.

Boca Raton, Fla.-based Celsius Holdings Inc., maker of negative-calorie beverages, partnered with NASCAR driver Blake Koch for the 2014 Nationwide Series.