Partnership strengthens growth plans, premium bottled water brand, CEO says
March 4, 2014
Leawood, Kan.-based private equity firm Great Range Capital acquired Mountain Valley Water Co. of Hot Springs, Ark. Mountain Valley is the oldest continuously operated bottled water company in the United States, according to the company. The premium bottled water company serves individual consumers, major retailers and foodservice operators in all 50 states and in select international markets, it says.
Mix-A-Rita variety pack features four permanent flavors
March 3, 2014
St. Louis-based Anheuser-Busch (A-B), a division of AB InBev, is doubling the size of its Bud Light Lime “Ritas” portfolio with the introduction of two new permanent flavors: Mang-O-Rita and Raz-Ber-Rita.
New entity Wirtz Beverage Canada will feature dedicated sales team for Diageo brands
March 3, 2014
London-based Diageo has signed an agreement with Chicago-based distributor Wirtz Beverage Group, a division of Wirtz Corp., making it the exclusive national broker for Diageo’s beer, wine, spirits and ready-to-drink (RTD) brands in Canada.
Co-branded products to launch in second half of 2014
March 3, 2014
SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Sunny Delight Beverages Co., Cincinnati, to co-develop SunnyD Tangy Original Orange, Orange-Strawberry and additional flavors exclusively for the SodaStream home beverage carbonation system.
Fireman’s Brew, a Los Angeles-based craft brewery founded by two firefighters, announced partnerships with three Ohio-based distributors — Beverage Distributors Inc., Tramonte Distributing and Classic Brands — to distribute its beers throughout the state. Ohio marks the brand’s 14th distribution state, joining California, Arizona, Nevada, Colorado, Nebraska, Iowa, Oklahoma, Illinois, Kansas, Virginia, Rhode Island, New York and Hawaii.
Coca-Cola Co. now owns approximately 10 percent of GMCR
February 27, 2014
The Coca-Cola Co., Atlanta, and Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., announced the closing of the previously announced private placement of GMCR common stock to The Coca-Cola Co. for total gross proceeds of approximately $1.25 billion.
New CSD brand release marks brand’s first frozen beverage offering
February 26, 2014
Atlanta-based The Coca-Cola Co.’s Diet Coke brand is moving into the frozen beverage segment with its new Diet Coke Frost beverage. The low-calorie, cherry-flavored, frozen carbonated soft drink (CSD) marks the brand’s first foray into the frozen beverage segment in its 31-year history, the company says.
Crown Imports LLC, a Chicago-based division of Constellation Brands, announced that its Corona Light brand will expand on draft in more than 35 U.S. markets, and its Corona Extra brand will make its debut on draft in three test markets.
New benchmark sets goals for 2022 for sourcing, packaging and operations
February 25, 2014
Earlier this month, Hamilton, Bermuda-based Bacardi Limited unveiled its new “Good Spirited: Building a Sustainable Future” initiative, which will hold its global operations and suppliers for Bacardi rum to high sustainability standards.